Tower 28's GoGo Cooling Shimmer Eyeshadow Stick is Hydrating
Georgia Wray Norsten — August 27, 2025 — Marketing
References: tower28beauty
The 'GoGo Cooling Shimmer Eyeshadow Stick' is redefining shimmer for sensitive eyes -- debuting online August 25 and in stores August 26 at Tower28Beauty.com, Sephora, Credo, and Revolve. Designed to be worn comfortably by even the most reactive skin types, this water-based shadow delivers up to 12 hours of high-impact shimmer in a swipe.
Available in nine shades -- from champagne 'Chateau' to golden pink 'Roxy' -- each stick glides on effortlessly and cools on contact thanks to a soothing blend of Irish Moss and hydrating Biomimetic Sugar Complex.
Free from silicones, talc, and common irritants, the hypoallergenic formula is safe for use on eczema-prone lids and contact lens wearers. The product meets the guidelines for the National Eczema Association Seal of Acceptance™, offering a rare fusion of fun and functionality in the eyeshadow category.
Image Credit: Tower 28
Available in nine shades -- from champagne 'Chateau' to golden pink 'Roxy' -- each stick glides on effortlessly and cools on contact thanks to a soothing blend of Irish Moss and hydrating Biomimetic Sugar Complex.
Free from silicones, talc, and common irritants, the hypoallergenic formula is safe for use on eczema-prone lids and contact lens wearers. The product meets the guidelines for the National Eczema Association Seal of Acceptance™, offering a rare fusion of fun and functionality in the eyeshadow category.
Image Credit: Tower 28
Trend Themes
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Sensitive-skin Cosmetics — The rise of sensitive-skin cosmetics caters to a growing consumer base with dermatological concerns, offering inclusive beauty options for those previously limited by allergy-provoking formulations.
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Cooling Makeup Products — Innovation in cooling makeup products brings refreshing experiences to users, adding a new sensory dimension to traditional beauty routines.
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Extended-wear Cosmetics — Developments in extended-wear cosmetics are providing beauty enthusiasts with solutions that maintain their look throughout long-wearing situations without loss of vibrancy.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry is embracing multifunctional products that blend skincare benefits with cosmetic appeal, meeting diverse consumer needs in one product.
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Hypoallergenic Products — The hypoallergenic products industry offers promise for both sensitive skin sufferers and brands seeking to differentiate themselves in a competitive market.
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Online Beauty Retail — Online beauty retail spaces are expanding product offerings to include specialized items like sensitive-skin-friendly makeup, aligning with consumer demand for convenient access to niche products.
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