The April 2025 cosmetics list showcases various beauty innovations and formula upgrades, unconventional pairing approaches, and interactive branding initiatives. Lush Cosmetics' partnership with Dylan Mulvaney is especially noteworthy. The socially conscious brand and the trans actress partner to launch 'The Late Bloomer' bath bomb, which will support trans-led organizations doing essential work for the trans community.
In the luxury skincare category, Shiseido launched the antioxidant-rich Advanced Ultimune Power Infusing Face Serum to strengthen the skin's natural barrier, while clé de peau Beauté spotlighted a notable upgrade to The Serum to champion skin renewal. At a slightly more accessible price point, Quebec-based skincare brand IDC Dermo debuted a powerful anti-aging concentrate named Ultime Premium Expression +.
In terms of unconventional pairings, the April 2025 cosmetics list captures attention with the Dr. Squatch x Call of Duty soap collection, the Hismile x Cocobella Choc Coconut Toothpaste, Snif Pairs' pancake-inspired mist.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
