The Sephora Collection is expanding to include Color Twisters for the lips and cheeks in oil-in-stick formats with gel-like pigments that shift upon skin contact. These hydrating sticks make magic before the eyes, with shades like yellow that turn into coral, fuchsia that becomes fresh pink, and midnight blue that morphs into a soft berry.
Uniquely, these color-changing beauty sticks with a jelly texture are made of 90% oils, and they melt into skin to leave a fun, flushed finish.
These versatile, sensorial solid sticks can be used in several ways. For a sunkissed effect, Sephora recommends positioning the stick vertically and drawing a horizontal line from cheek to cheek, then blending. Alternatively, a lifted effect can be achieved by sculpting the cheekbones.
Key Themes Behind This Trend
- Multi-sensory Beauty Products
- The rise of multi-sensory beauty products that change color and texture upon application provides a novel way to engage consumers experientially.
- Oil-infused Makeup
- Oil-infused makeup products that hydrate while offering visual transformations represent a convergence of skincare and cosmetic innovation.
- Customizable Makeup Experiences
- Customizable makeup experiences through products that adapt to skin tone and mood are revolutionizing personal beauty routines.
- Solid Cosmetics
- Solid cosmetics that offer versatility and ease of use are reshaping travel-friendly beauty routines.
Where This Applies
- Cosmetic Manufacturing
- Innovations in cosmetic manufacturing are evident with the production of transformative, oil-based beauty products.
- Skincare and Beauty Industries
- The skincare and beauty industries are increasingly overlapping as products now provide both visual and hydrating benefits.
- Sustainable Beauty
- Sustainable beauty is embracing solid and multi-use products to reduce packaging waste and environmental impact.
- Interactive Beauty
- Interactive beauty products that change upon application provide a dynamic consumer experience, fostering brand loyalty and new product engagement.
