pH-Adjusting Blush Sticks

Wonderskin's PHLUSH Stick Creates a Customized Pop of Color

Wonderskin's long-wearing lip stains are loved by the beauty community and the PHLUSH Stick is a new launch that brings lasting flush of color to the cheeks.

The brand's new pH-adjusting blush in stick form is a multi-use product that can be swiped across the cheeks and lips for a natural-looking glow. Thanks to advanced, pH-adjusting pigment technology, the purple-hued product takes on a rosy hue that flatters every skin tone differently.

This skin-caring blush with the staying power of a stain shares the benefits of nourishing ingredients like jojoba, castor and sunflower seed oils, as well as niacinamide, shea butter, aloe leaf juice and allantoin. This alcohol-free blend of natural waxes and oils is cooling and glides over skin to provide a pop of color and care.

Personalized Beauty Products
The use of pH-adjusting technology in cosmetics offers unique opportunities for personalized beauty experiences that cater to individual skin chemistry.
Multi-use Cosmetics
Versatile beauty products like the blush stick promote convenience and minimalism, appealing to consumers seeking streamlined beauty routines.
Skin-care Infused Makeup
The integration of nourishing ingredients in makeup products points towards a trend where cosmetics double as skin-care treatments, enhancing user appeal.

Sectors Adopting This

Beauty and Personal Care
Innovation in the beauty sector is driven by products that blend advanced technology with natural ingredients to meet diverse consumer needs.
Cosmetic Manufacturing
Advancements in pigment technology and formulation are creating new opportunities for manufacturers to produce adaptive and skin-friendly color cosmetics.
Natural Ingredient Suppliers
Increased demand for products featuring oils and botanical additives highlights the growing importance of natural ingredient suppliers in cosmetic formulation.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 70%
Freshness 46%