MILK MAKEUP, renowned for its vegan, cruelty-free, and travel-friendly skincare-as-makeup products, is starting 2024 with a highly anticipated addition to its Lip + Cheek stick lineup. The brand, known for its creative and innovative approach, introduces the Cooling Water Jelly Tints, a unique sheer stick stain perfect for both lips and cheeks.
The Cooling Water Jelly Tints, available for $33, will be launched on February 6, 2024, at sephora.ca and in Sephora Canada stores on March 15, 2024. This new product embodies the MILK MAKEUP philosophy of fun, playful, and effective cosmetics.
Featuring a distinctive jelly-like texture, the Cooling Water Jelly Tints are infused with seaweed and aloe, offering a cooling effect and a buildable, long-lasting watercolor tint. The formula is designed to suit a wide range of skin tones, providing a sheer and refreshing pop of color.
Each tint is enriched with skin-firming vegan collagen and hydrating seawater and aloe, making it a weightless water stain that leaves skin looking healthy and bouncy. The Cooling Water Jelly Tint comes in four vibrant colors: BURST (poppy pink), SPRITZ (warm coral), SPLASH (juicy berry), and CHILL (classic red), each with over 1,000 swipes per stick. For an extra cooling sensation, MILK MAKEUP suggests storing the tint in the fridge.
Image Credit: MILK MAKEUP
What Makes This Trend Stand Out
- Travel-friendly Skincare-as-makeup
- MILK MAKEUP introduces Cooling Water Jelly Tints, a unique sheer stick stain perfect for both lips and cheeks.
- Creative and Innovative Approach
- MILK MAKEUP embodies its philosophy of fun, playful, and effective cosmetics with the launch of Cooling Water Jelly Tints.
- Distinctive Jelly-like Texture
- The Cooling Water Jelly Tints by MILK MAKEUP feature a jelly-like texture infused with seaweed and aloe for a cooling effect and long-lasting tint.
Sectors Adopting This
- Skincare
- The launch of Cooling Water Jelly Tints by MILK MAKEUP presents an opportunity for skincare brands to create unique and versatile lip and cheek products.
- Cosmetics
- MILK MAKEUP's innovative approach with Cooling Water Jelly Tints opens up possibilities for other cosmetics companies to experiment with fun and effective product formulations.
- Retail
- The introduction of Cooling Water Jelly Tints by MILK MAKEUP provides a potential product line extension opportunity for retailers specializing in vegan, cruelty-free, and travel-friendly cosmetics.
