MILK MAKEUP is expanding its 'Cooling Water Jelly Tints' collection with the addition of two new shades. This innovative bouncy jelly stain delivers a cooling effect and provides a vibrant and lightweight stain for the lips and cheeks.
Starting September 26, the collection will introduce two new shades, 'FIZZ' and 'FRESH.' FIZZ, a "soft peach tone, offers a gentle warmth, while FRESH, a warm baby pink, adds a subtle hint of color for a fresh-faced look." As a result, the Cooling Water Jelly Tint collection will now feature six shades, catering to a broader range of skin tones.
Furthermore, the Cooling Water Jelly Tint is formulated with "90% natural ingredients and is vegan, cruelty-free, and non-comedogenic." Additionally, aloe provides soothing and refreshing benefits, and seawater contributes hydration along with a cooling effect. These features highlight MILK MAKEUP's focus on integrating innovative cosmetic solutions with skin-loving ingredients.
Image Credit: MILK MAKEUP
Key Themes Behind This Trend
- Natural Ingredient Cosmetics
- Products formulated with high percentages of natural ingredients appeal to the growing consumer demand for clean, safe, and eco-friendly cosmetics.
- Multi-functional Beauty Products
- Beauty items that can multitask, like lip and cheek tints, streamline routines and provide a versatile option for consumers.
- Cooling Beauty Innovations
- Cosmetic products that offer a cooling effect provide added sensory benefits, enhancing the application experience.
Where This Applies
- Cosmetics
- The cosmetics industry stands to benefit significantly from formulations that prioritize natural ingredients and multifunctional uses.
- Skincare
- Innovations that incorporate soothing and hydrating elements in beauty products blur the lines between skincare and makeup.
- Vegan and Cruelty-free Products
- Rising consumer expectations for ethical and animal-friendly beauty products create opportunities for brands that commit to vegan and cruelty-free formulations.
