Hydrating Jelly-Style Makeup Tints

CoverGirl Clean Fresh Jelly Water Tint Works on Lips and Cheeks

CoverGirl Clean Fresh Jelly Water Tint is a versatile makeup product from the beauty brand that's formulated to work well in a variety of applications, while also offering hydrating properties. The product has a lightweight, jelly-style texture that's infused with water gel technology to provide hydration to the skin during wear. The product is lightweight and hydrating yet has a transfer-proof formulation in six shades including Cherry Burst, Raspberry Drops, Jelly Nude, Watermelon Splash, Berry Wiggle and Mulberry Melts.

CoverGirl Clean Fresh Jelly Water Tint has a refreshing black cherry and raspberry scent profile to make it great for summertime wear. The product comes packaged in tubes with a doe-style applicator, while also featuring a free-from formulation that's vegan-friendly, paraben-free, mineral oil-free and talc-free.

Multi-functional Beauty Products
The rise of versatile beauty products that serve multiple purposes highlights a shift towards simplifying skincare and makeup routines.
Hydrating Cosmetics
Incorporating skincare benefits such as hydration into makeup products addresses consumer demand for beauty solutions that enhance skin health.
Clean Beauty Revolution
The growing emphasis on clean beauty formulations reflects a consumer preference for products free from harmful chemicals and focused on sustainability.
Jelly-texture Innovations
Jelly-textured beauty products are gaining traction, offering a novel sensory experience that blends ease of application with unique textural properties.
Scented Makeup Experiences
The introduction of scented makeup elevates the product experience, adding an olfactory dimension that appeals to sensory-emphasized lifestyle trends.

Sectors Adopting This

Cosmetics Industry
Ongoing innovation in texture and formulation within the cosmetics industry presents opportunities for brands to develop unique product offerings.
Skincare Sector
Integrating hydrating agents into traditionally non-skincare products suggests an industry blending boundaries between beauty and skincare.
Personal Care Market
The shift towards clean, vegan, and multi-functional personal care products highlights a market responding to consumer demands for transparency and efficiency.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 41%
Freshness 51%