The March 2025 cosmetics round-up spotlights innovative branding campaigns, a focus on ground-breaking ingredients, and playful collaborations.
The Ordinary and Uncommon Creative Studio, for instance, debuted 'The Truth Should Be Ordinary.' The initiative takes the form of a digital archive that debunks common misconceptions about skincare ingredients and industry standards. Elsewhere, MAC Cosmetics redefines nude beauty with the bold 'I Only Wear MAC' campaign.
In terms of ingredient spotlights, the March 2025 cosmetics round-up calls attention to luxurious and performance-driven innovations like clé de peau's 24K Gold Retinol Complex, which effectively rejuvenates and energizes the skin while protecting it from environmental stressors. The list also boasts more unconventional and outlandish pairings like the Papa Johns Garlic Bath Bomb, which draws inspiration from the popular Special Garlic Dipping Sauce.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
