What is the trend of clean beauty products?

The integration of non-toxic and talc-free ingredients in cosmetics represents a growing movement towards clean beauty, focusing on healthier and safe skincare options.

What is the trend of hybrid cosmetic formulations?

The combination of blush and setting powder in a single product exemplifies the trend towards multifunctional cosmetic solutions, simplifying beauty routines.

What is the trend of long-lasting makeup?

The demand for all-day wear cosmetics is increasing, with innovations like sweat resistance and oil control offering consumers more durable beauty solutions.

What are the implications for the skincare industry?

Innovations in talc-free and non-comedogenic formulations are expanding skincare options, catering to sensitive and acne-prone individuals.

What are the implications for the cosmetics industry?

The shift towards multifunctional makeup products is diversifying the cosmetics industry and meeting consumer preferences for convenience.

What are the implications for the health-conscious consumer goods industry?

Consumer demand for products with natural, safe, and health-promoting ingredients is reshaping the landscape of health-conscious consumer goods.

2-In-1 Cosmetic Powders : GetSet Blur + Set Matte

Tower 28 Launches Its New GetSet Blur + Set Matte Powder Blush

Georgia Wray Norsten — March 17, 2025 — Business

References: tower28beauty & tower28beauty

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Tower 28 has unveiled the 'GetSet Blur + Set Matte Powder Blush,' a first-of-its-kind formula that delivers long-lasting color with setting powder benefits. Availabke now, this clean, talc-free blush combines 12-hour fade-proof color, oil control, and a blurring matte finish for a flawless, soft-focus look that lasts.

Unlike traditional blushes, 'GetSet Blur + Set' minimizes pores and smooths skin without shimmer or sheen. Infused with Kaolin Clay for shine control, Squalane for hydration, and Hydrophobic Silica for sweat resistance, it’s designed for all-day wear without drying out the skin.

Available in six stunning shades, inspired by L.A. neighborhoods and refreshing drinks, this dermatologist-approved, non-comedogenic formula is gentle enough for sensitive and acne-prone skin. Wear it solo for a soft matte flush or layer it over 'BeachPlease Cream Blush' for added depth.

Find GetSet Blur + Set at Sephora, Credo, Revolve, and Tower28Beauty.com.

Image Credit: Tower 28

Trend Themes

Clean Beauty Products — The integration of non-toxic and talc-free ingredients in cosmetics represents a growing movement towards clean beauty, focusing on healthier and safe skincare options.
Hybrid Cosmetic Formulations — The combination of blush and setting powder in a single product exemplifies the trend towards multifunctional cosmetic solutions, simplifying beauty routines.
Long-lasting Makeup — The demand for all-day wear cosmetics is increasing, with innovations like sweat resistance and oil control offering consumers more durable beauty solutions.

Industry Implications

Skincare — Innovations in talc-free and non-comedogenic formulations are expanding skincare options, catering to sensitive and acne-prone individuals.
Cosmetics — The shift towards multifunctional makeup products is diversifying the cosmetics industry and meeting consumer preferences for convenience.
Health-conscious Consumer Goods — Consumer demand for products with natural, safe, and health-promoting ingredients is reshaping the landscape of health-conscious consumer goods.

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