In-demand beauty looks are constantly cycling, and at the moment, consumers are leaning into blurring beauty products that emphasize a natural, effortless finish. Standing in stark contrast to the previously sought-after flawless, airbrushed appearances, blurring beauty products rose to popularity with foundations, concealers, primers and skin tints with smoothing, soft-focus formulas to downplay uneven texture and imperfections.
Blurred cosmetics are particularly popular among beauty icons like chic, effortlessly stylish French women and youthful K-pop idols who favor blunt-tip lip liners and blurred lip looks. Notable new launches include Violette_FR's Bisou Balm, made to mimic the romantic look of just-kissed lips, and Refy's Blur Liner, which sports a domed tip that takes care of blurring, softening and blending.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
