Sensitive Skin Pressed Powders

Tower 28's GetSet Pressed Powder Blurs Skin and Sets Makeup

Pressed face powder with talc is not the best option for sensitive, acne-prone skin and Tower 28's GetSet Pressed Powder is the newest addition to the brand's range of sensitive-safe products. This talc-free setting powder provides smoothing and blurring benefits, with a comfort-focused formula with transfer-proof, sweat-proof features.

Beauty lovers who avoid setting sprays will also appreciate this multi-benefit pressed powder formula, which is packed with ingredients like hydrating squalane, Kaolin clay for shine control and hydrophobic silica to keep sweat at bay. While all of the shades of the GetSet Pressed Powder blur and set makeup, Palisades Pink and Balboa Banana compound these properties with additional skin-brightening benefits.

For the best application results, Tower 28 recommends tapping the product all over the face with a soft brush.

Sensitive-safe Skincare Products
Brands are increasingly focusing on developing cosmetic products that cater specifically to individuals with sensitive skin.
Multi-benefit Beauty Formulas
Consumers are drawn to skincare products that provide multiple dermatological benefits in a single application.
Talc-free Cosmetics
There is a growing demand for talc-free makeup products due to concerns over skin irritation and health risks.

Industries Being Reshaped

Cosmetics Industry
The cosmetics industry is evolving to offer more inclusive and health-conscious product lines tailored to various skin types.
Skincare Industry
In the skincare industry, innovation centers around formulations that balance hydration, oil control, and skin sensitivity.
Wellness Industry
The wellness industry is seeing an integration of beauty products that emphasize holistic well-being and skin-friendly ingredients.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 31%
Freshness 31%