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Top 90 Branding Trends in April

From Modern Private Event Venues to Repurposed Pasta Boxes

— April 28, 2024 — Marketing
The April 2024 branding round-up offers an expansive look at how innovative companies across different industries are capturing the attention of audiences.

Brands like Every Man Jack appeal to the adventurous side of individuals with an environmentally conscious Cold Plunge Bar Soap collection inspired by the wilderness. Building on this trend, brands like Mil Usos orchestrate their branding identity to appeal to the modern athlete. Mil Usos boasts a clean and minimalist aesthetic, catering to active individuals with high-quality formulas powered by sustainably sourced cranberry seed oil and bakuchiol. This adventure-packed ethos extends into fashion with brands like 66°North launching capsules inspired by the brand's Icelandic origins.

The April 2024 branding round-up also spotlights innovative collaborations like the one between Estelle Colored Glass and Simply Beverages. The partnership boasts a colored glassware collection and a 52 oz orange juice. Consumers can register for a chance to acquire one of these exclusive box sets for free.
7.2
Score
Popularity
Activity
Freshness
90
Revamped Honey-Focused Brands
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
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89
Official Hydration Soccer Partners
Official Hydration Soccer Partners
BODYARMOR Becomes a Partner of the U.S. Soccer Federation
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88
Reward-Based Empowerment Platforms
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
<
87
Rejuvenating Evening Treatments
Rejuvenating Evening Treatments
Muri Lelu Boasts the Home Grass Nuit Rebirth Retinoid
<
86
Nutritious Five-Ingredient Bars
Nutritious Five-Ingredient Bars
San Diego Bar's Original AntiOxi is Flavourful and Healthy
<
85
Public Investment Opportunities
Public Investment Opportunities
Steeped Coffee Offers a Unique Investment Opportunity
<
84
Tanning-Specific C-Suite Roles
Tanning-Specific C-Suite Roles
Bondi Sands Appoints Colt Paulsen to Its Executive Team
<
83
Canadian Herb Aperitifs
Canadian Herb Aperitifs
Festif is an Aperitif Meant for Sipping to Start a Night with Friends
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82
Spiced Beer-Infused Cupcakes
Spiced Beer-Infused Cupcakes
Spiceology Debuts the Coffee Stout Guinness Chocolate Cupcake
<
81
Ultra-Fresh Skincare Products
Ultra-Fresh Skincare Products
Fresh Chemistry® Offers a Unique Skincare Approach
<
80
Celebratory Stonewall Beers
Celebratory Stonewall Beers
The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
<
79
Elegant Pressed Finishing Powders
Elegant Pressed Finishing Powders
Michelle Phan & Em Cosmetics Debut Portrait Mode Setting Powder
<
78
Rich Non-Alcoholic Wines
Rich Non-Alcoholic Wines
Saint Viviana Cabernet Sauvignon Offers a Compelling Tasting Experience
<
77
Ayurveda-Inspired Skincare Discovery Collections
Ayurveda-Inspired Skincare Discovery Collections
Sahajan Presents Its Discovery Collection
<
76
Model-Inspired Fashion Collections
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
<
75
Women Leader-Honouring Initiatives
Women Leader-Honouring Initiatives
The Balvenie Recognizes Women Leaders in the Whisky Industry
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74
Bold Fragrance Campaign Films
Bold Fragrance Campaign Films
Boss The Scent Elixir Fragrance Film is Bold and Seductive
<
73
Travel-Friendly Serum Samplers
Travel-Friendly Serum Samplers
Derma-E Boasts the Deluxe Serum Sampler for Convenience
<
72
Basketball-Centric Beverage Campaigns
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
<
71
Wellness-Emphasizing Spa Programming
Wellness-Emphasizing Spa Programming
Grand Geneva Resort & Spa Announces Year of Wellness
<
70
Chef-Backed Pasta Pizza Kits
Chef-Backed Pasta Pizza Kits
Blue Apron Debuts Limited-Edition "Pasta Pizza" Kit
<
69
Gaming Eye Health Partnerships
Gaming Eye Health Partnerships
the*gamehers Partnered with Zenni Optical on Health Initiatives
<
68
Fiber-Based Sandwich Packaging
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
<
67
St. Patrick's Day Desserts
St. Patrick's Day Desserts
Sugar Bowl Bakery Boasts Imaginative and Playful Desserts
<
66
Consumer-Centric Luxury Car Campaigns
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
<
65
Women-Celebrating Cannabis Brands
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
<
64
Modern Pilates Brands
Modern Pilates Brands
MoveActive Has a Comprehensive Range of Yoga, Pilates, and Barre Accessories
<
63
Rebranded eBike Releases
Rebranded eBike Releases
'Ari Bikes' Released the 'Nebo Peak' as the First of its New Brand
<
62
Beer Brand-Supported Fashion Shows
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
<
61
Exclusive Oatmilk Partnerships
Exclusive Oatmilk Partnerships
TOUS les JOURS Announces Oatly as its Exclusive Oatmilk Partner
<
60
Thematic Amaro Cocktails
Thematic Amaro Cocktails
Amante 1530 Amaro Presents an Opportunity to Elevate Oscars Viewing Party
<
59
Eco-Friendly Alt Milk Packaging
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
<
58
Ultra-Elegant Tequila Branding
Ultra-Elegant Tequila Branding
Volcan X.A Presents a Meticulously Crafted Tequila Blend
<
57
Artistic Amaro Branding
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
<
56
Anthropomorphized Bath Products
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
<
55
Dispensary-Launched Premium Cannabis Lines
Dispensary-Launched Premium Cannabis Lines
Ivy Hall Dispensaries Debuts the Ivy Premium Line
<
54
Plastic Snack Packaging Reductions
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
<
53
Rebranded Spicy Chip Brands
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
<
52
Vegan Food Branding Updates
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
<
51
Pop-Punk Band-Branded Cannabis Strains
Pop-Punk Band-Branded Cannabis Strains
State Champs Participates in Rythm's Artist Series
<
50
One-Brand Vodka Martini Bars
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
<
49
Partnered Mobile Game Controllers
Partnered Mobile Game Controllers
Backbone Partnered with Call of Duty on the 'Prestige Edition'
<
48
Cereal-Inspired Accessories
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
<
47
Cannabis-Infused Peanut Butter Brownies
Cannabis-Infused Peanut Butter Brownies
Dr. Norm's & Punch Edibles & Extracts Debut a New Product
<
46
Playful Collaborative Pizza Kits
Playful Collaborative Pizza Kits
Corto Olive Co. & Stanislaus Tomatoes Debut For the Love of Pizza
<
45
Culinary Pop-Up Experiences
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
<
44
Dolled-Up Chip Packaging
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
<
43
Incredibly Potent Cannabis Pre-Rolls
Incredibly Potent Cannabis Pre-Rolls
Presidential and Ball Family Farms Have Joined Forces
<
42
Growth-Promoting Hair Care Solutions
Growth-Promoting Hair Care Solutions
KeraFactor's Products Combat the Effects of Styling Practices
<
41
Concept-Driven Public Art Installations
Concept-Driven Public Art Installations
Ivan Toth Depeña Unveils Photon/s in Downtown Charlotte
<
40
Streetstyle Luxury Wines
Streetstyle Luxury Wines
The Grange by NIGO is a Penfolds' First Flagship Wine Takeover
<
39
Gaming Lifestyle Brand Collaborations
Gaming Lifestyle Brand Collaborations
Razer Released a Set of Mobile Suit Gundam Merchandise
<
38
High-ABV RTD Cocktails
High-ABV RTD Cocktails
Dogfish Head Cocktails Unveils New High-ABV Mai Tai & Vodka Mule
<
37
Period-Inspired Fashion Capsules
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
<
36
QSR Brand Streetwear Collections
QSR Brand Streetwear Collections
Jollibee Canada Has Just Opened Up a New Jolly Merch Shop
<
35
Updated Sports Retail Strategies
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
<
34
Hispanic Hair Care Campaigns
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
<
33
Modern Private Event Venues
Modern Private Event Venues
Toronto's Third Place Emerges as a Prime Venue for Events in 2024/2025
<
32
Repurposed Pasta Boxes
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
<
31
Peach-Hued Lip Glosses
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
<
30
Affordable Nude Cosmetic Products
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
<
29
Empowering Clean Beauty Campaigns
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
<
28
Footlong Snack Bags
Footlong Snack Bags
Subway Created Sidekick Safes to Securely Store Its Footlong Snacks
<
27
Metaverse Marketing Partnerships
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
<
26
Elegant Colored Glassware Collections
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
<
25
Fashion-Forward Hybrid Sneakers
Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic
<
24
Healthy Breakfast Rebrands
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
<
23
Iceland-Inspired Technical Fashion Collections
Iceland-Inspired Technical Fashion Collections
66°north Launched the Laugardalur Streetwear Line
<
22
Gen Alpha Marketing Campaigns
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
<
21
Female-Founded Powder Electrolyte Brands
Female-Founded Powder Electrolyte Brands
Cure Boasts Flavorful Hydrating Electrolyte Mixes
<
20
Modern Coffee Packaging Designs
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
<
19
Pop Art Beer Branding
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
<
18
Age-Defying Herbal Tinctures
Age-Defying Herbal Tinctures
Apothékary Launches The Honest Youth™ Tincture
<
17
Potent Infused Pre-Rolls
Potent Infused Pre-Rolls
RYTHM Cannabis Lunches the RYTHM REMIX Infused Pre-Rolls
<
16
Football Replica Shirt Publications
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
<
15
24K Gold Skincare Collections
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
<
14
Wilderness-Inspired Soap Collections
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
<
13
Sakura-Inspired Snack Boxes
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
<
12
AI-Generated Soup Can Art
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
<
11
Artist-Inspired Perfume Designs
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
<
10
Anime-Inspired Smartphones
Anime-Inspired Smartphones
OnePlus & HoYoverse Unveil the OnePlus 12R Genshin Impact Edition
<
9
Eclipse-Themed Beverages
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
<
8
Grunge Musician-Honouring Guitars
Grunge Musician-Honouring Guitars
Epiphone Collaborates with Dave Grohl on the Dave Grohl DG-335
<
7
Candy-Flavored Beverages
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
<
6
Ingenious De-Influencing Ads
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
<
5
Athlete-Specific Skincare Lines
Athlete-Specific Skincare Lines
Mil Usos Boasts High-Performance Total Body Care for Athletes
<
4
Artist-Inspired Footwear Partnerships
Artist-Inspired Footwear Partnerships
OTW by Vans Introduces Its Collaboration with Sterling Ruby
<
3
Cookie-Inspired Cosmetics
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
<
2
Storytelling-Forward Footwear Campaigns
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
<
1
Intricately Crafted Protein Bars
Intricately Crafted Protein Bars
Peter Rahal Announced his New Protein Bar Brand 'David Protein'
<