The creative team at Jones Knowles Ritchie, also known as JKR creates a new visual branding for Impossible Foods. It was first seen during the Natural Products Expo West this year with the overarching goal of honoring the qualities of meat including nutrition, sustainability, and taste but derived from plants. It boasts a strong bright red theme which commits to the idea of traditional meat.
This is paired together with a custom typeface dubbed SANS MEAT, developed with inspiration from the charm of signs that are outside of markets and butcher shops. Other visuals that contribute to the new branding include contemporary woodcut-style visuals, which highlight the appetizing images, putting the brand in the light that honors food culture as a whole.
Image Credit: JKR
Why This Trend Is Growing
- Plant-based Branding Evolution
- Exploring new visual identities that pay homage to traditional meat qualities while emphasizing plant-based products.
- Custom Typeface Innovation
- Developing unique fonts inspired by market signs to create distinctive brand personalities.
- Woodcut-style Picture Reinvention
- Utilizing contemporary woodcut visuals to showcase appetizing images for food brands.
Industries Being Reshaped
- Food and Beverage
- Opportunities to revolutionize food branding by blending traditional meat qualities with plant-based products.
- Graphic Design
- Innovative font development inspired by market signs offers new avenues for creating memorable brand identities.
- Visual Marketing
- Leveraging woodcut-style visuals to present food products in a way that celebrates food culture and enhances brand perception.
