Michelle Phan & Em Cosmetics Debut Portrait Mode Setting Powder
References: emcosmetics
Michelle Phan and Em Cosmetics introduce the Portrait Mode Setting Powder, a pressed finishing powder designed to emulate the performance of loose powder while delivering a soft matte finish. The product promises to blur the appearance of pores and improve one's skin texture while providing long-lasting wear and oil control. The pressed finishing powder is said to deliver a soft blurring effect akin to a digital filter.
The Portrait Mode Setting Powder includes various nourishing ingredients that make it multi-purpose. The formula incorporated honey as a key ingredient, alongside Squalane, Vitamin E, Glycerin, Silica Powder for pore blurring, and Corn Starch for oil absorption. Marketed as an essential for achieving a natural no makeup/makeup appearance, the pressed finishing powder also comes in an elegant and eye-catching packaging aesthetic.
Image Credit: Em Cosmetics
The Portrait Mode Setting Powder includes various nourishing ingredients that make it multi-purpose. The formula incorporated honey as a key ingredient, alongside Squalane, Vitamin E, Glycerin, Silica Powder for pore blurring, and Corn Starch for oil absorption. Marketed as an essential for achieving a natural no makeup/makeup appearance, the pressed finishing powder also comes in an elegant and eye-catching packaging aesthetic.
Image Credit: Em Cosmetics
Trend Themes
1. Multi-purpose Beauty Products - Innovative beauty brands are creating products that offer multiple benefits in one formula, catering to consumers seeking efficiency in their skincare routines.
2. Digital Filter-inspired Cosmetics - Cosmetic companies are leveraging technology and digital aesthetics to develop makeup that mimics the soft blurring effect of digital filters for flawless skin appearance.
3. Nourishing Ingredients Integration - Beauty brands are focusing on incorporating nourishing ingredients into their products to provide skincare benefits alongside makeup application.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industry can explore integrating technology and nourishing ingredients to create innovative products that enhance beauty and skincare routines.
2. Cosmetics Packaging Design - The cosmetics packaging design sector has an opportunity to develop visually appealing packaging concepts that reflect the elegant and eye-catching aesthetic of new beauty products.
3. Makeup Formulation Technology - The makeup formulation technology industry can capitalize on creating products that simulate digital filters' blurring effects for a flawless makeup finish.
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