Superfine Cosmetics Powders

Fenty Beauty’s new 'Set It Down Loose Setting Powder' has arrived, promising to elevate every makeup routine with a superfine, weightless formula designed to mattify, blur, bake, set, and brighten all day. Rihanna describes it as the ultimate no-compromise powder: 'Whether you’re dusting, baking, doing the most or just the bare minimum, Set It Down has got you covered!'

The formula blends hyaluronic acid for hydration, chia seed extract for shine control, and a custom mix of soft-focus powders to blur pores and imperfections. Its waterproof, sweat- and humidity-resistant wear won’t crease, cake, oxidize, or flash back on camera. Available in eight versatile shades, the powder is shade-matched to the brand’s Pro Filt’r Soft Matte and Soft’lit foundations, with options from Lavender and Strawberry Milk to Mocha and Cinnamon.

Launching September 5 on Sephora.ca and in Sephora stores September 9, the powder includes a, complete with a luxe velvet puff for targeted or all-over application.

This launch strengthens Fenty Beauty’s complexion portfolio, a cornerstone of its market dominance. By pairing performance (blurring, mattifying, waterproof) with skin benefits (hydration, comfort), it positions itself as both artistry-driven and skin-conscious. The wide shade range reinforces Fenty’s inclusivity ethos, while the $50 CAD price point secures its premium placement. Expect strong demand, particularly from loyal Fenty foundation users seeking a seamless match.

Image Credit: Fenty Beauty