Top 100 Cosmetics Trends in September

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— September 20, 2025 — Fashion
The September 2025 cosmetics round-up calls attention to high-end formulations that promise to elevate one's skincare routine or serve as an excellent gifting opportunity. From Peach & Lily's MiniProtein Exosome Bioactive Ampoule to Après Beauty's The Everlast Eye Mask, there really is no shortage of innovative formulations in the beauty sector.

Some noteworthy ingredient mentions in the September 2025 cosmetics include Guerlain's Abeille Royale Bee Lab Shot — a seven-day skincare treatment that targets deep wrinkles and skin radiance, Glow Recipe's Prickly Pear Peptide Mucin, which utilizes snail mucin to support elasticity, and TULA's Glaze Plumping Lip Treatment, which is powered by probiotics.

The September 2025 cosmetics round-up also spotlights an interesting collaboration. Nike and Milk Makeup recently partnered to launch the 'Nike Vomero Plus x Milk Makeup Balmade' — a running shoe silhouette and hydrating balm combo.
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Score
Popularity
Activity
Freshness
100
Bronzing Champagne-Hued Serums
Bronzing Champagne-Hued Serums
Isle of Paradise Sunny Serum Debuted the New Champagne Shade
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99
Organic Vitamin E Oils
Organic Vitamin E Oils
PURA D'OR's Certified Organic Vitamin E Oil Helps with Skin Recovery
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98
Daily Micro-Dose Serums
Daily Micro-Dose Serums
Kiehl’s Has Introduced Its Retinol Skin-Renewing Daily Micro-Dose Serum
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97
Bi-Phase Brightening Oils
Bi-Phase Brightening Oils
Herbivore Botanicals' NOVA Facial Oil Enhances Skin Tone in Seven Days
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96
Uplifting Sweet-Scented Soaps
Uplifting Sweet-Scented Soaps
Jukebox Launches its 'Just Peachy' Soap Bar
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95
Skincare-Infused Setting Sprays
Skincare-Infused Setting Sprays
Laura Mercier Debuts its Hydrating Setting Spray in Ultra Blur
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94
Portable Setting Powders
Portable Setting Powders
KimChi Chic Beauty Boasts a Smaller Puff Puff Pass Setting Powder
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93
Dedicated Express Beauty Chairs
Dedicated Express Beauty Chairs
Chatters Hair Salon Has Expanded Its Service Offerings
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92
Darkly Vanilla-Forward Fragrances
Darkly Vanilla-Forward Fragrances
Octavia Morgan Vanillin Supreme is Gender-Neutral
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91
Gentle Acne Patches
Gentle Acne Patches
Neutrogena Launched Sensitive Skin Acne Patches for Student Breakouts
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90
Lifting Firming Sheet Masks
Lifting Firming Sheet Masks
The YA-MAN Needle Lift Firming Sheet Mask is Advanced and Intensive
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89
Clinically Formulated Replenishing Creams
Clinically Formulated Replenishing Creams
Dr. Dennis Gross Debuts a New Replenishing Cream
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88
Lip Color Shade Extensions
Lip Color Shade Extensions
Fenty's Stunna Lip Paint Longwear Fluid Lip Color Comes in 3 New Shades
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87
Green Tomato Cleansers
Green Tomato Cleansers
Fully’s Green Tomato Clay Mask is a Mild, Effective Solution for Glass Skin
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86
Radiant Celeb-Backed Fragrances
Radiant Celeb-Backed Fragrances
‘Ôrəbella Unveils the Eternal Roots Parfum Rooted in Empowerment
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85
Beauty Entrepreneurs Growth Studios
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
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84
Coconut-Inspired Dry Body Oils
Coconut-Inspired Dry Body Oils
Hume Supernatural Introduces a New Scent — Coconut Coast
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83
Kyoto-Inspired Modern Fragrances
Kyoto-Inspired Modern Fragrances
The Le Labo Osmanthus 19 Highlights Kyoto’s seasonal bloom
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82
Intoxicating Golden Hour Fragrances
Intoxicating Golden Hour Fragrances
Jo Malone Amber Labdanum Cologne Intense is at Harrods
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81
Whole-Body Skincare Collections
Whole-Body Skincare Collections
Boosted Body by Burt's Bees Adopts a Skincare-First Approach
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80
Luxurious Smoky Gourmand Fragrances
Luxurious Smoky Gourmand Fragrances
The Maker's Fire Eau De Parfum is Unisex and Chic
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79
Woody Alcohol-Free Fragrances
Woody Alcohol-Free Fragrances
'Ôrəbella's Eternal Roots Simultaneously Explores Power & Softness
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78
Summer-Ready Lip Balms
Summer-Ready Lip Balms
NIVEA's Summer Lip Balm Collection is Playful and Practical
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77
Romance-Novel-Inspired Skincare Campaigns
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
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76
Hydrating Skincare Regimens
Hydrating Skincare Regimens
Biossance Curated Its Highly Effective Plump + Hydrate Set
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75
Powder-to-Gel Cleansers
Powder-to-Gel Cleansers
LOoPHA's Hand + Body Powder Wash is Water-Activated & Travel-Friendly
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74
Irreverent Feminine Fragrances
Irreverent Feminine Fragrances
Miu Miu Miutine Subverts the Classic Chypre Structure
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73
Luxurious Perfume Campaigns
Luxurious Perfume Campaigns
Chanel Spotlights Gabrielle Chanel Art of Perfuming
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72
Gourmand Vegan Mango Fragrances
Gourmand Vegan Mango Fragrances
OAKCHA Introduces 'Viral Vanilla: Mango Hour'
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71
Berry-Inspired Kids Makeup Kits
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
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70
Baby-Focused Two-In-One Shampoos
Baby-Focused Two-In-One Shampoos
SEEN Debuts a New Baby Two-In-One Shampoo & Body Wash
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69
AI-Powered Foundation Finders
AI-Powered Foundation Finders
Mary Kay's AI Foundation Finder Provides Personalized Suggestions
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68
Smoothing Eye Patches
Smoothing Eye Patches
The Instant FirmX Collagen Infusion Tightening Eye Patches Depuff Skin
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67
Data-Driven Skincare Lines
Data-Driven Skincare Lines
PROVEN Skincare's SkinSpecific™ Line is Performance-Driven
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66
Lively Vanilla Perfume Mists
Lively Vanilla Perfume Mists
Weekend Energy Inspired Sol de Janeiro's Sundays in Rio
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65
Japanese-Inspired Longevity Serums
Japanese-Inspired Longevity Serums
The Longevity Serum by Tatcha Enhances Cellular Resilience
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64
Spellbinding Fragrance Capsules
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
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63
Cactus-Derived Mucin Serums
Cactus-Derived Mucin Serums
Glow Recipe's Prickly Pear Peptide Mucin Supports Elasticity
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62
Ayurvedic-Inspired Oral Care Expansions
Ayurvedic-Inspired Oral Care Expansions
GuruNanda's Expansion into Ulta Beauty is Significant
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61
Expressive Coconut Perfumes
Expressive Coconut Perfumes
BORNTOSTANDOUT x Selfridges Created a Scent Championing Freedom
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60
Emotive Mix-and-Match Fragrances
Emotive Mix-and-Match Fragrances
Fascent Encourages Layering to Express Unique Olfactive Styles
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59
Celebrity-Endorsed Floral Perfumes
Celebrity-Endorsed Floral Perfumes
Gucci Taps Miley Cyrus for the Flora Gorgeous Gardenia Intense
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58
Soothing Toner Mists
Soothing Toner Mists
Byoma’s Redness Relief Soothing Toner Calms Irritation with a Spritz
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57
Scented Body Cleansers
Scented Body Cleansers
Evolvetogether Transforms Daily Showers Into Fragrant Escapes
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56
Halloween-Enthused Body Care Lines
Halloween-Enthused Body Care Lines
Tree Hut Launches its Exclusive 'Glow Potion Collection'
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55
Longevity Skincare Systems
Longevity Skincare Systems
Martha Stewart Co-Created Elm Biosciences with Her Dermatologist
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54
Firming Belly Creams
Firming Belly Creams
GoPure's Tighten & Smooth Belly Cream Targets Loose Skin & Stretch Marks
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53
Beauty-Centric Cafe Collabs
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
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52
Doll-Inspired Body Mists
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
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51
Comforting Tea Fragrances
Comforting Tea Fragrances
Wild Oolong by Skylar Opens with Notes of Jasmine & Bergamot
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50
Japanese Skincare Expansions
Japanese Skincare Expansions
Curél Debuts its Effective Skincare Range in Canada
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49
Skincare-Infused Blushes
Skincare-Infused Blushes
The Summer Fridays New Blush Butter Balm Mimics Sun-Kissed Skin
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48
Collectible Hand Creams
Collectible Hand Creams
Monclos' Comfort Hand Cream Can Be Customized with a Keyring
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47
Bi-Phase Foaming Cleansers
Bi-Phase Foaming Cleansers
MERIT Launches Streamlined Skincare with New Great Skin Double Cleanse
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46
Inclusive Age-Appropriate Skincare
Inclusive Age-Appropriate Skincare
Pour Tous is a First-of-Its-Kind Brand for Gen Alpha & Gen Z
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45
Anti-Aging Honey-Infused Luxury Skincare
Anti-Aging Honey-Infused Luxury Skincare
Guerlain Boasts the Abeille Royale Bee Lab Shot
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44
Play-Inspiring Body Mists
Play-Inspiring Body Mists
Noteworthy Body Mists are Positioned as Less Precious to Perfume
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43
Plant-Based Haircare Formulations
Plant-Based Haircare Formulations
Everblue's Product Line is Effective and Sustainable
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42
Demure Dartboard Advent Calendars
Demure Dartboard Advent Calendars
The Jo Malone London Advent Calendar 2025 Has 25 Surprises
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41
Multi-Sensory Fragrance Destinations
Multi-Sensory Fragrance Destinations
Intense Oud's Mega Experience Center Considers All the Senses
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40
Nourishing Hair Care Mists
Nourishing Hair Care Mists
The Moroccanoil Treatment Mist Can Be Used on Both Wet and Dry Hair
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39
Lip Serum Keychains
Lip Serum Keychains
The Solecito Carrier Charm Keeps AORA Makeup's Viral Lip Product Accessible
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38
Bold Beauty Campaigns
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
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37
Probiotic Lip Treatments
Probiotic Lip Treatments
TULA's 'Glaze Plumping Lip Treatments Swipe on in Sheer, Shiny Shades
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36
Hybrid Serum Foundation Launches
Hybrid Serum Foundation Launches
Yves Rocher Unveils The Teint Radiance Serum Foundation
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35
Gourmand-Inspired Scent Collections
Gourmand-Inspired Scent Collections
Lush’s New Pumpkin Spice Range Offers a Seasonal Indulgence
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34
Fantasy-Comedy Makeup Collabs
Fantasy-Comedy Makeup Collabs
ColourPop x DreamWorks Shrek Features Iconic Hues from the Film
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33
Collagen-Boosting Skincare Serums
Collagen-Boosting Skincare Serums
Neutrogena Collagen Bank 15% Vitamin C Serum Helps Skin Glow
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32
Playful Dry Shampoo Collabs
Playful Dry Shampoo Collabs
Odele x Susan Alexandra Launch the ‘Touch-Ups To Go’ Bag Charm Set
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31
Play-Centered Color Cosmetics
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
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30
Dual Microcurrent Devices
Dual Microcurrent Devices
FAQ 402 Combines Dual Microcurrent Tech, LED Light & Massage
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29
Disruptive Cosmetics Stunts
Disruptive Cosmetics Stunts
e.l.f. SKIN Clears the Road to Radiance with a Playful Montreal Stunt
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28
Fruit-Infused Bodycare
Fruit-Infused Bodycare
Ciroa Combines Skin-Caring Formulas with Feel-Good Fragrances
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27
Cosmetics Coffee Collaborations
Cosmetics Coffee Collaborations
The Grind x Beauty Pie Bundle Has Coffee and Skincare Essentials
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26
Introspective Self-Care Collections
Introspective Self-Care Collections
Rituals' Intuitia Collection Helps to Make Space for Stillness
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25
Sweets-Inspired Skincare Products
Sweets-Inspired Skincare Products
Fenty Skin Reintroduces The Salted Caramel Collection for Fall
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24
Reusable Under-Eye Masks
Reusable Under-Eye Masks
Après Beauty's The Everlast Eye Mask is Convenient & Reusable
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23
Balancing Facial Serums
Balancing Facial Serums
Dermalogica's Neurotouch Symmetry Serum Visibly Restores Facial Symmetry
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22
Derm-Approved Lip Serums
Derm-Approved Lip Serums
Bubble Skincare's Talk Back Hydrates with Clinically Proven Ingredients
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21
Menopause Wellness Lines
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
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20
Seasoning-Inspired Beauty Sets
Seasoning-Inspired Beauty Sets
Rare Beauty x Tajín Dropped Two Shades Inspired by Iconic Hues
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19
Beauty Character Keychains
Beauty Character Keychains
Tatcha Introduced a New Moisturizer with Playful, Bouncy Jiyū Chan
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18
Multi-Benefit Eye Serums
Multi-Benefit Eye Serums
Paula's Choice Launches Pro-Collagen Peptide Firming Eye Serum
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17
Luxe Fragrance-Filled Trunks
Luxe Fragrance-Filled Trunks
The Maker's Fragrance Trio Trunk is a Premium, Curated Gift Set
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16
Mix-and-Match Body Mists
Mix-and-Match Body Mists
Jelly Beans Inspired the Playful Packaging for Sundae Body Mists
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15
Joy-Sparking Fragrance Mists
Joy-Sparking Fragrance Mists
The Amika Signature Scent Inspired the Aura Hair & Body Mist
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14
Skincare-Inspired Body Lotions
Skincare-Inspired Body Lotions
NIVEA Essentially Enriched Body Lotion Offers 72-Hours of Moisture
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13
Turmeric-Powered Skincare Routines
Turmeric-Powered Skincare Routines
The Embryolisse 'Anti-Imperfections Range' Features 3 Products
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12
Biotech-Forward Ageing Solutions
Biotech-Forward Ageing Solutions
Peach & Lily Unveils The MiniProtein Exosome Bioactive Ampoule
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11
Luxurious Beauty Collections
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
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10
Vibrant Beauty-Inspired Footwear
Vibrant Beauty-Inspired Footwear
Nike x Milk Makeup Partner for an Exclusive Shoe
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9
High-End Clarifying Facial Cleansers
High-End Clarifying Facial Cleansers
clé de peau Beauté Boasts the Clarifying Cleansing Foam
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8
Next-Gen Emotive Fragrances
Next-Gen Emotive Fragrances
Lore's Storytelling Perfumes Transport the Senses
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7
Bakery-Inspired Perfume Mists
Bakery-Inspired Perfume Mists
Boulangerie Serves Up "Dessert for the Senses"
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6
Immersive Luxury Retail Concepts
Immersive Luxury Retail Concepts
Christian Dior Beauty Boutique Opens Its Doors in Montreal
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5
Actor-Fronted Men's Fragrance Campaigns
Actor-Fronted Men's Fragrance Campaigns
Prada’s Paradigme Fragrance Taps Tom Holland
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4
Canadian-Korean Skincare Debuts
Canadian-Korean Skincare Debuts
HANYUL Korean Skincare Launches at Sephora Canada
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3
Fast-Absorbing Brightening Serums
Fast-Absorbing Brightening Serums
Osier's Brighter Days Vitamin C Serum Is For Mature Skin
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2
Plush-Inspired Sensorial Cosmetics
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
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1
Powerful Anti-Aging Treatments
Powerful Anti-Aging Treatments
SkinCeuticals Has Unveiled Its A.G.E. Interrupter Ultra Serum
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