What is the trend of inclusive beauty ranges?

The expansion of nude lip color shades represents a growing trend towards inclusivity, providing a wider array of options that cater to diverse skin tones.

What is the trend of vegan-cruelty-free cosmetics?

With increasing demand for ethical beauty products, the continuation of vegan and cruelty-free formulas highlights a significant shift in consumer preferences towards sustainable beauty.

What is the trend of direct-to-consumer beauty?

The distribution of new shades via direct-to-consumer channels underscores the trend of brands bypassing traditional retail to enhance customer engagement and boost sales.

What are the implications for the cosmetics industry?

The cosmetics industry is witnessing disruptive innovations through inclusive product lines that emphasize diversity and accessibility for all skin tones.

What are the implications for the e-commerce industry?

The e-commerce sector continues to transform the beauty market by facilitating direct brand-to-consumer relationships, thereby driving personalized shopping experiences.

What are the implications for the sustainable beauty industry?

The sustainable beauty industry is being reshaped by the growing popularity of vegan and cruelty-free products, which meets the ethical demands of conscious consumers.

Lip Color Shade Extensions : Stunna Lip Paint Longwear Fluid Lip Color

Fenty's Stunna Lip Paint Longwear Fluid Lip Color Comes in 3 New Shades

Georgia Wray Norsten — August 8, 2025 — Fashion

References: fentybeauty

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Fenty Beauty is expanding its cult-favorite 'Stunna Lip Paint Longwear Fluid Lip Color' range with the release of three new nude shades. The Stunna Lip Paint Longwear Fluid Lip Color -- known for its high-impact pigment, 12-hour wear, and weightless, matte finish -- now includes ‘RiRi’ (a rosy mauve nude), ‘Uninterested’ (a peachy nude), and ‘Unlawful’ (a chocolate brown nude).

Designed for effortless, bold application in just one stroke, the formula stays true to its red-carpet roots with fade-, feather-, and bleed-resistant performance. This launch brings the total Stunna wardrobe to ten universally flattering hues, from fearless reds to essential neutrals. The three new shades are available now at FentyBeauty.com. Fenty Beauty confirms the line remains 100% vegan, cruelty-free, and gluten-free.

By expanding the Stunna Lip Paint line with three inclusive nude tones, Fenty Beauty strengthens its reputation for diversity and broadens its appeal to a wider range of consumers seeking versatile, everyday shades. This drop reaffirms the brand’s market leadership and is likely to boost Q3 sales through direct-to-consumer channels.

Image Credit: Fenty Beauty

Trend Themes

Inclusive Beauty Ranges — The expansion of nude lip color shades represents a growing trend towards inclusivity, providing a wider array of options that cater to diverse skin tones.
Vegan-cruelty-free Cosmetics — With increasing demand for ethical beauty products, the continuation of vegan and cruelty-free formulas highlights a significant shift in consumer preferences towards sustainable beauty.
Direct-to-consumer Beauty — The distribution of new shades via direct-to-consumer channels underscores the trend of brands bypassing traditional retail to enhance customer engagement and boost sales.

Industry Implications

Cosmetics — The cosmetics industry is witnessing disruptive innovations through inclusive product lines that emphasize diversity and accessibility for all skin tones.
E-commerce — The e-commerce sector continues to transform the beauty market by facilitating direct brand-to-consumer relationships, thereby driving personalized shopping experiences.
Sustainable Beauty — The sustainable beauty industry is being reshaped by the growing popularity of vegan and cruelty-free products, which meets the ethical demands of conscious consumers.

6.4

Score

Popularity

Activity

Freshness