The Trace’d Out Pencil Lip Liner from Fenty Beauty just leveled up with five universally flattering new shades, launching June 13 at FentyBeauty.com and Sephora. The latest drop includes hues like ‘Apri’Caught’ (light peach), ‘Bored Heaux’ (Bordeaux), and ‘Whiskey’ (deep mahogany), extending the inclusive range to 15 richly pigmented tones made for every lip.
Designed to contour, define, and fill without smudging, the longwear, waterproof formula glides on smoothly, setting like a liquid while maintaining a creamy velvet-matte finish. Each sharpenable pencil is housed in shade-matched packaging and built for precision. Like all Fenty products, the liners are 100% vegan, cruelty-free, and gluten-free -- making them both high-performance and conscious.
With this shade expansion, Fenty Beauty reinforces its 'Beauty for All' ethos, offering high-performing products that reflect diverse skin tones and styles. The Trace’d Out lineup taps into rising consumer demand for versatile, longwear formulas and lip-focused makeup. Its waterproof, transfer-resistant performance and luxury positioning further strengthen Fenty’s premium market appeal, especially among beauty consumers seeking both innovation and inclusivity.
Image Credit: Fenty Beauty
What Makes This Trend Stand Out
- Universally Flattering Cosmetics
- The expansion of universally flattering lip liner shades reflects growing consumer demand for versatile beauty products that cater to diverse skin tones.
- Longwear Waterproof Makeup
- As consumers increasingly seek makeup that withstands daily wear, longwear and waterproof formulations are becoming key innovations in the beauty industry.
- Sustainable Vegan Beauty
- Vegan and cruelty-free beauty products are on the rise, driven by consumers who prioritize ethical and environmental considerations in their purchasing decisions.
Sectors Adopting This
- Cosmetic Industry
- The cosmetic industry is seeing notable innovation with brands like Fenty Beauty leading the way in shade inclusivity and product versatility.
- Luxury Beauty Market
- Within the luxury beauty market, premium products like Fenty's high-performing lip liners address consumers' desire for both opulence and functionality.
- Ethical Consumer Goods
- The rise in 100% vegan and cruelty-free products aligns with the increasing consumer demand for ethical consumer goods across multiple sectors.
