The August 2025 cosmetics category showcases an interesting range of formulas that blend functionality with scientific breakthroughs.
Perhaps one of the most noteworthy launches is Shiseido's Ultimune Power Infusing Serum 4.0. This product centers around the multi-faceted and one-of-a-kind Power Fermented Camellia+ complex, which works synergistically with supporting botanicals to create a multi-defense system against aging. Biossance also debuted a new science-backed product this month — the Squalane + 5% Niacinamide Brightening Eye Serum, which targets primary eye area complaints like dark circles, puffiness, and dehydration.
The August 2025 cosmetics category round-up also spotlights summer-ready formulations like dear lucy's Marine Antioxidant Serum, The Province Apothecary's thoughtful and holistic summer beauty range, The Maker's stunning range of ethereal fragrances, KAI's rose-inspired body buffer, and Hume Supernatural's Vanilla Daze All Body Deodorant line.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
