Top 100 Cosmetics Trends in August

From Evoking Seasonal Scents to Toner Pad Beauty Collections

— August 24, 2025 — Fashion
The August 2025 cosmetics category showcases an interesting range of formulas that blend functionality with scientific breakthroughs.

Perhaps one of the most noteworthy launches is Shiseido's Ultimune Power Infusing Serum 4.0. This product centers around the multi-faceted and one-of-a-kind Power Fermented Camellia+ complex, which works synergistically with supporting botanicals to create a multi-defense system against aging. Biossance also debuted a new science-backed product this month — the Squalane + 5% Niacinamide Brightening Eye Serum, which targets primary eye area complaints like dark circles, puffiness, and dehydration.

The August 2025 cosmetics category round-up also spotlights summer-ready formulations like dear lucy's Marine Antioxidant Serum, The Province Apothecary's thoughtful and holistic summer beauty range, The Maker's stunning range of ethereal fragrances, KAI's rose-inspired body buffer, and Hume Supernatural's Vanilla Daze All Body Deodorant line.
8.8
Score
Popularity
Activity
Freshness
100
Coastal-Inspired Personal Care Sets
Coastal-Inspired Personal Care Sets
Formulary 55 Boasts an Alluring Ocean & Oakmoss Scent
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99
Rose-Inspired Body Buffers
Rose-Inspired Body Buffers
The Kai*Rose Body Buffer Offers a Fusion of Skincare and Fragrance
<
98
Refillable Marine Antioxidant Serums
Refillable Marine Antioxidant Serums
Dear Lucy's New Serum is a High-Performance Solution
<
97
Mystery-Driven Beauty Brands
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
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96
Ceramide Serum Mists
Ceramide Serum Mists
Glow Hub's Barrier Builder Soothes and Protects on the Go
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95
Rock-Inspired Cosmetics
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
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94
Superfood Skincare Collabs
Superfood Skincare Collabs
Dermalogica X the Hut Unveil the Limited-Edition Afterglow Bowl
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93
Sun Care Hotel Collabs
Sun Care Hotel Collabs
Groupe GM and Hei Poa Curated a Protective, Soothing Sun Care Hotel Line
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92
Advanced Hydration Serums
Advanced Hydration Serums
Drunk Elephant's Amino Rain Glasswater Serum Delivers 24-Hour Hydration
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91
Newborn-Inspired Skin Creams
Newborn-Inspired Skin Creams
Kanebo is Set to Debut a New Vernix-Inspired Cream Duo
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90
Peach-Powered Sensorial Skincare
Peach-Powered Sensorial Skincare
OLEHENRIKSEN's Peach Glaze Collection Delivers Proven Benefits
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89
Timeless Literary-Inspired Fragrances
Timeless Literary-Inspired Fragrances
Immortal Perfumes Features Unique Story-Inspired Scents
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88
Luxury Festive Fragrance Products
Luxury Festive Fragrance Products
ARRAN Sense of Scotland Unveiled its Festive Holiday Collection
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87
Updated Hydration Serums
Updated Hydration Serums
Chanel Unveiled a New Iteration of the 'Hydra Beauty Micro Sérum'
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86
Expanded Skin Tint Ranges
Expanded Skin Tint Ranges
Live Tinted Expands its Hueguard® Skin Tint Range to Embrace Fair Skin
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85
3D-Printed Makeup Brushes
3D-Printed Makeup Brushes
Pennelli Faro's Futura Avant Lab Supports Next-Gen Makeup Application
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84
Carbonated Skincare Technologies
Carbonated Skincare Technologies
Kao Unveiled Curél Products Featuring Carbonated Foam Formulas
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83
Naturally Derived Hand Soaps
Naturally Derived Hand Soaps
Native Liquid Hand Soap Gently Cleanses and Scents Hands
<
82
Next-Gen Eye Treatments
Next-Gen Eye Treatments
Estée Lauder Debuts the 'Advanced Night Repair Eye Lift + Sculpt'
<
81
Multi-Functional Lip Products
Multi-Functional Lip Products
Oneskin Recently Introduced the OS-01 LIP SPF
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80
Athletic Beauty Collabs
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
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79
Hybrid Makeup Formulas
Hybrid Makeup Formulas
Delilah Unveils Its Wake Up Radiant Elixir for a Skincare-Infused Glow
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78
Comforting Juicy Fragrance Mists
Comforting Juicy Fragrance Mists
Vanilla Nectar by Phlur Pairs Creamy Notes with Lush Fruits
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77
Clean Body Lotion Launches
Clean Body Lotion Launches
Jukebox Enters the Body Moisture Game with a Scent-Forward Lotion
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76
Holistic Summer Beauty Rituals
Holistic Summer Beauty Rituals
Province Apothecary Boasts a Holistic Approach to Seasonal Skincare
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75
Lip Liner Shade Expansions
Lip Liner Shade Expansions
Fenty Beauty Unveils Five New Shades of Trace’d Out Pencil Lip Liner
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74
At-Home Cryotherapy Tools
At-Home Cryotherapy Tools
Face Dunk Delivers Spa-Like Result Without Leaving Your House
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73
Guacamole-Inspired Lip Stains
Guacamole-Inspired Lip Stains
Chipotle & Wonderskin Dropped Lipotle Ahead of National Avocado Day
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72
Compostable Blemish Pads
Compostable Blemish Pads
First Aid Beauty's Acne Clearing Pads Target Breakouts with a Swipe
<
71
Active Ingredient Haircare Ranges
Active Ingredient Haircare Ranges
The L’Oréal Paris Elvive Glycolic + Gloss Comes in Three Options
<
70
Accessible Luxury Skincare Lines
Accessible Luxury Skincare Lines
Abib Recently Expanded Its PDRN Line with Two New Formulations
<
69
Pop Culture-Inspired Beauty Campaigns
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
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68
Water-Activated Haircare Products
Water-Activated Haircare Products
Gemz Haircare Offers Single Doses of Shampoo and Conditioner
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67
Cactus Water Hair Mists
Cactus Water Hair Mists
The Dream Veil Hair + Body Mist Smells Like dae's Signature Citrus Scent
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66
Playful Reusable Cartoon Deodorants
Playful Reusable Cartoon Deodorants
The Wild x Paddington Case Celebrates the Character
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65
Regenerating Plant-Derived Skincare Formulas
Regenerating Plant-Derived Skincare Formulas
VT Cosmetics Boasts the Powerful PDRN Essence
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64
Skin-Caring SPF Collections
Skin-Caring SPF Collections
SPOOGE Shares High-Performance, Derm-Developed Formulas
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63
Banking-Inspired Skincare Pop-Ups
Banking-Inspired Skincare Pop-Ups
The Bank of Neutrogena Inspires Investing in One's Complexion
<
62
Fruit-Scented Blemish Patches
Fruit-Scented Blemish Patches
Just for Teens' Scented Pimple Patches Feature Fruit Extracts
<
61
Multipurpose Haircare Cosmetic Oils
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
<
60
Microneedling-Inspired Skincare Serums
Microneedling-Inspired Skincare Serums
Rael Unveils the Microcrystal Activated PM Serum at Ulta
<
59
Mermaid-Inspired Makeup Collections
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
<
58
Fragrance Culture Sites
Fragrance Culture Sites
The Xuelei Fragrance Museum Opens its Doors in Guangzhou
<
57
Curated K-Beauty Boxes
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
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56
Hair Removal Irritation Solutions
Hair Removal Irritation Solutions
Fur Debuts Its Flash Repair Jelly for Post-Hair Removal Relief
<
55
Technologically Advanced Skin Serums
Technologically Advanced Skin Serums
Shiseido Presents the Ultimune Power Infusing Serum 4.0
<
54
Multi-Functional Eye Serums
Multi-Functional Eye Serums
Biossance Presents the Squalane + 5% Niacinamide Brightening Eye Serum
<
53
Skincare-Coffee Crossovers
Skincare-Coffee Crossovers
The COSRX x Alfred Coffee Collab Celebrates Self-Care & Slowing Down
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52
Scent-Forward SPF Sprays
Scent-Forward SPF Sprays
COOLA X Voluspa Join Forces to Release a California Inspired Sunscreen
<
51
Citrus-Inspired Press-Ons
Citrus-Inspired Press-Ons
The Sumo Citrus x Chillhouse Collection Simplifies Summer Manicures
<
50
30-Second Nail Printers
30-Second Nail Printers
30 Sec Nails Rapidly Prints Custom Graphics Directly onto Nails
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49
Banana Candy Fragrances
Banana Candy Fragrances
Skylar's Member-Exclusive Scent Club Release is Juicy & Nostalgic
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48
Decadent Desset Body Oils
Decadent Desset Body Oils
A Fan-Favorite Imaginary Authors Scent is Now a Sweetly Scented Body Oil
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47
Marbled Lip Masks
Marbled Lip Masks
Ice Cream Inspired Laneige x Baskin-Robbins' Rainbow Sherbet Lip Sleeping Mask
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46
LED Lip Masks
LED Lip Masks
The LumiLips LED Lip Mask is a Non-Invasive, Plumping Alternative to Filler
<
45
Limited-Edition Patriotic Fragrances
Limited-Edition Patriotic Fragrances
7 Virtues' Eau America and Oh Canada Honor Iconic Scents
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44
Multi-Functional Sun Protection Products
Multi-Functional Sun Protection Products
dearcloud™ Presents the Dear Sun Perfecting SPF Cushion
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43
Science-Led Body Care Collections
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
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42
Amplifying Perfume Primers
Amplifying Perfume Primers
The Scent Journer Perfume Primer Boosts the Longevity of Scents
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41
Hydrating Nature-Inspired Cosmetics
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
<
40
Multisensory Bathroom Activations
Multisensory Bathroom Activations
method Launches its 'pa'l recuerdo' Campaign
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39
Collaborative Sun Protection Initiatives
Collaborative Sun Protection Initiatives
La Roche-Posay and Soho House Focus on Sun Care
<
38
Horror Doll Makeup Campaigns
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
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37
Ear Acupressure Kits
Ear Acupressure Kits
The V-Line Ear Seed Kit Applies a Traditional Technique for Beauty & Wellness
<
36
Unique Skin Spot Treatments
Unique Skin Spot Treatments
The Ordinary Announces Its Sulfur 10% Powder-To-Cream Concentrate
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35
Globally Inspired Fragrances
Globally Inspired Fragrances
Origen Fragrances Tells the Stories of Destinations Through Scent
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34
AR-Powered Makeup Experiences
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
<
33
Nourishing Eyelash Oils
Nourishing Eyelash Oils
Ardell Beauty 100% Pure Castor Oil Works All Over the Face
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32
Whipped Purple Sunscreens
Whipped Purple Sunscreens
Major Fade Disco Block Addresses Current & Future Discoloration
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31
Vibrant Duality Fragrances
Vibrant Duality Fragrances
Onitsuka Tiger Eau De Parfum Explore Quiet Radiance & Contrast
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30
Meal-Inspired Lip Balms
Meal-Inspired Lip Balms
Panera x Holler and Glow Team Up for the 'S'Mac and Cheese Lip Balm'
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29
Banana Pudding Lip Balms
Banana Pudding Lip Balms
A Magnolia Bakery Treat Inspired Glossier's Banana Pudding Balm Dotcom
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28
Vanilla-Inspired All Body Deodorants
Vanilla-Inspired All Body Deodorants
Hume Supernatural Expands Its Ethereal Vanilla Daze Scent
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27
Stress-Eliminating Beauty Sprays
Stress-Eliminating Beauty Sprays
Shiseido's Stress G Harmonizer Addresses Stress Odor
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26
Oil-Based Foaming Cleansers
Oil-Based Foaming Cleansers
Cetaphil Drops the Nourishing Oil to Foam Cleanser Face Wash
<
25
Decadent Pistachio Body Lotions
Decadent Pistachio Body Lotions
eos' Crème de Pistachio Body Lotion is a Treat for Skin
<
24
Aloe Vera-Infused Skincare Creams
Aloe Vera-Infused Skincare Creams
My Little Sudocrem® Aloe Vera Targets Millennials and Gen Z
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23
Next-Gen Plant-Powered Skincare
Next-Gen Plant-Powered Skincare
SUPPURU Fuses K-Beauty Techn & Clean, Vegan Ingredients for Gen Z
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22
Flower Elixir Skincare
Flower Elixir Skincare
APoEM's Calm Midsummer All-Purpose Oil Boosts Firmness & Elasticity
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21
Eye-Awakening Skin Creams
Eye-Awakening Skin Creams
Aramore Launches NAD+ Renewing Eye Cream to Combat Under-Eye Fatigue
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20
Milky Matcha Fragrances
Milky Matcha Fragrances
Creamy Matcha Lattes Inspired Milk & Matcha by Obvious Parfums
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19
Evoking Seasonal Scents
Evoking Seasonal Scents
The Maker Spotlights its Lush Fragrances as Being Transportive
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18
AI-Powered Cosmetic Assistants
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
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17
Take-Anywhere Fragrance Mists
Take-Anywhere Fragrance Mists
By/RosieJane Body + Hair Mists are a Softer Alternative to Perfume
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16
Collectible Girl Group Soaps
Collectible Girl Group Soaps
The Lush x KATSEYE Collaboration Shares Expressive Bath Essentials
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15
Flavor-Forward Lip Treatments
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
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14
Lemon Cocktail-Inspired Lip Products
Lemon Cocktail-Inspired Lip Products
Rhode Unveils the Peptide Lip Treatment in Lemontini
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13
Floral Fragrance Primers
Floral Fragrance Primers
The Gabrielle Chanel Fragrance Primer Intensifies Personal Perfume
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12
Vibrant Summer Fragrance Spots
Vibrant Summer Fragrance Spots
Jo Malone Debuted 'Just Because We Love A Summer Favorite'
<
11
Glossy Gel Lip Liners
Glossy Gel Lip Liners
MAC Cosmetics' Lipglazer Glossy Lipliner is Lightweight & Plumping
<
10
K-Beauty Calming Serums
K-Beauty Calming Serums
Dear, Klairs Unveiled a Brand Refresh with Dual Skincare Launches
<
9
Astrology-Inspired Body Washes
Astrology-Inspired Body Washes
method Launches its 'Shower Readings Body Wash Collection'
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8
Sensorial Lotion Melts
Sensorial Lotion Melts
Jergens Lotion Bursts Have Fun Shapes and Serious Hydration Benefits
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7
All-Around Fragrance Mists
All-Around Fragrance Mists
Touchland’s Power Essence Body & Hair Fragrance Mist is Hydrating
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6
Versatile Fragrance Mists
Versatile Fragrance Mists
L’OCCITANE's Almond Hair & Body Mist is Delicately Scented
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5
Customizable Collagen Sets
Customizable Collagen Sets
The Medicube 'Collagen Swirl Duo' Features Two Mixable Creams
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4
Feel-Good Fruity Body Mists
Feel-Good Fruity Body Mists
Essence's Juicy Bomb Body Mists Share Affordable, Long-Lasting Scents
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3
Spooky Summer Fragrances
Spooky Summer Fragrances
Bath & Body Works' Summerween Collection Brings Spooky Season to Summer
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2
Easy-Wearing Fragrance Mists
Easy-Wearing Fragrance Mists
Calvin Klein Hair & Body Perfume Mists are Fresh and Effortless
<
1
Toner Pad Beauty Collections
Toner Pad Beauty Collections
ANUA Expands Its Viral K-Beauty Line with Three New Formulations
<