Origen is a new fragrance brand inspired by global destinations, and it tells their stories through scent to provide escapist experiences that inspire adventure and exploring new facets of oneself. "With Origen, we set out to bottle the thrill of stepping into the unknown," said Stefano Curti, Coty’s Chief Brands Officer, Consumer Beauty, "Each scent sparks a sense of adventure—a reminder that there is always more to discover, about the world and yourself." Through the power of scent, Amazonian Water Lily captures the essence of rainforest air at dawn. Amalfi Love Bloom features notes of orange blossom, rose, vanilla and sandalwood to convey the beauty and comfort of a coastal villa.
In all, there are five signature scents to discover, and Origen fragrances are available in both eau de parfum and fragrance hair and body mist formats.
What's Driving This Trend
- Destination-inspired Fragrances
- Fragrances that encapsulate the essence of global destinations offer an innovative way to evoke wanderlust and personal exploration through scent.
- Escapist Scent Experiences
- Creating scent profiles that transport individuals to various locales can disrupt traditional fragrance markets by focusing on experiential journeys rather than mere aroma.
- Multisensory Fragrance Formats
- By offering fragrances in both perfume and body mist forms, brands can explore diverse product expansions that cater to consumer preferences for variety and personalization.
Who This Affects Most
- Fragrance Industry
- The traditional fragrance industry is seeing a shift as consumers seek niche offerings that provide emotional and experiential connections through scent.
- Travel and Tourism
- Scent-based products that evoke specific destinations can rejuvenate engagement with travel brands, creating unique cross-marketing opportunities.
- Personal Care Products
- The introduction of globally inspired scents in personal care items hints at a broader trend towards multicultural influences in everyday beauty routines.
