Lore's Storytelling Perfumes Transport the Senses
Laura McQuarrie — August 28, 2025 — Fashion
References: businessoffashion & instagram
Lore is a new fragrance brand specializing in “scents that take you somewhere,” appealing to those who want to evoke memories, shift moods and enjoy immersive experiences that momentarily take them beyond the everyday.
The brand is introducing itself to the world with unique, emotive scents like Somewhere but nowhere (cedarwood, black tea, cardamom and vanilla cream) and Lovely and a little twisted (rose milk, pistachio, patchouli and resin.) Aesthetically, the storytelling fragrances are packaged in design-forward flacons with fashion influences.
When it officially launches online and through Sephora, Lore is a brand to watch—it was founded by the former chief executive of Rhode, founders of Youth to the People, and the co-founder of Milk Makeup.
The brand is introducing itself to the world with unique, emotive scents like Somewhere but nowhere (cedarwood, black tea, cardamom and vanilla cream) and Lovely and a little twisted (rose milk, pistachio, patchouli and resin.) Aesthetically, the storytelling fragrances are packaged in design-forward flacons with fashion influences.
When it officially launches online and through Sephora, Lore is a brand to watch—it was founded by the former chief executive of Rhode, founders of Youth to the People, and the co-founder of Milk Makeup.
Trend Themes
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Storytelling Fragrances — Scents consciously crafted to evoke powerful memories and emotions are revolutionizing how consumers interact with perfumes.
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Design-forward Packaging — Perfume bottles inspired by high fashion serve as collectible art pieces, enhancing the product's desirability and consumer engagement.
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Experiential Scent Marketing — Fragrance brands incorporate experiences that transform ordinary scent application into a sensory journey.
Industry Implications
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Luxury Fragrance — The luxury sector is being reshaped by brands focusing on emotional connections and unique consumer experiences.
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Beauty Retail — Retailers are prioritizing exclusive partnerships with niche brands offering innovative sensory products to stand out in a crowded market.
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Fashion Influences in Cosmetics — The crossover between fashion and beauty is evident in product design, creating new opportunities for branding and identity.
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