In This World by Liis is a new eau de parfum inspired by "our terrestrial gift to experience sensations and emotions." The fragrance tells the story of a lush universe and it invites wearers on a sensory journey that opens with vibrant blood orange and invigorating eucalyptus atop a heart of succulent fig, delicate violet and soothing lavender. In This World culminates in a rich and earthy base of tonka wood and aromatic sage, evoking a harmonious blend of nature's most captivating essences.
This genderless eau de parfum made with organic sugarcane alcohol will soon be joining the brand's Fall 2024 Discovery Set.
Fragrance fans who cherish unique experiences are seeking out storytelling fragrances like this one for the chance to be immersed in olfactory delight and intrigue.
Key Themes Behind This Trend
- Sensory Storytelling Fragrances
- Emerging fragrances tell immersive stories, captivating consumers with olfactory delight and intrigue.
- Organic Ingredient Formulations
- Brands are prioritizing organic ingredients like sugarcane alcohol, offering consumers a more sustainable and natural fragrance option.
- Genderless Fragrance Collections
- Gender-neutral fragrances are gaining popularity, catering to a diverse consumer base seeking inclusive olfactory experiences.
Where This Applies
- Beauty and Personal Care
- The beauty industry is embracing sensory storytelling fragrances, creating unique and engaging olfactory experiences for consumers.
- Organic Agriculture
- Organic agriculture industries stand to benefit from the demand for organic ingredients in fragrance formulations, driving sustainability in farming practices.
- Retail and Consumer Goods
- Retailers can capitalize on the trend of genderless fragrance collections, expanding product offerings to cater to a diverse and inclusive consumer market.
