The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
Laura McQuarrie — April 15, 2024 — Fashion
References: charlottetilbury & wwd
The first-ever fragrance Collection of Emotions by Charlotte Tilbury is dropping soon and it shares six scents backed by neuroscience to evoke different feelings and responses. For this milestone release, the beauty brand worked with the International Flavors and Fragrance Foundation to perfect the scents, and each one is packaged in an 18th-century-inspired alchemy bottle that represents its essence.
Love Frequency is a floral woody scent that amplifies amorous feelings with rose, pink pepper, patchouli, musk and grounding woods, and Cosmic Power evokes empowerment with its spicy amber scent with black pepper oil, cinnamon bark oil and frankincense. According to 98% of testers, the woody citrus scent of Magic Energy enhanced their feelings of energy.
The brand's debut fragrance collection will be available on special order through the Charlotte Tilbury app, then worldwide for online purchase.
Love Frequency is a floral woody scent that amplifies amorous feelings with rose, pink pepper, patchouli, musk and grounding woods, and Cosmic Power evokes empowerment with its spicy amber scent with black pepper oil, cinnamon bark oil and frankincense. According to 98% of testers, the woody citrus scent of Magic Energy enhanced their feelings of energy.
The brand's debut fragrance collection will be available on special order through the Charlotte Tilbury app, then worldwide for online purchase.
Trend Themes
1. Emotive Fragrance Collections - The advancement of scent formulas backed by neuroscience to evoke specific emotional responses is reshaping the fragrance industry.
2. Neuroscience-driven Scent Technologies - The integration of neuroscience research to develop fragrances that trigger targeted feelings is disrupting traditional perfume creation methods.
3. Personalized Alchemy Bottle Packaging - The use of 18th-century-inspired alchemy bottles to package scents based on their essence is introducing a new level of personalized luxury in the beauty market.
Industry Implications
1. Fragrance and Perfume Industry - The collaboration between beauty brands and neuroscience experts in developing emotion-evoking scents presents a unique opportunity for innovation within the fragrance and perfume industry.
2. Luxury Beauty and Cosmetics Sector - The integration of sensory neuroscience findings into luxury beauty products like fragrances offers disruptive innovation opportunities within the beauty and cosmetics sector.
3. E-commerce Retailing - The exclusive pre-order availability of the fragrance collection through a mobile app followed by global online distribution showcases a new approach to e-commerce retailing in the beauty industry.
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