Top 100 Cosmetics Trends in May

From Tofu-Inspired Fragrances to DHA-Infused Contour Sticks

The May 2024 cosmetics round-up includes innovative ingredients, performance-driven formulations, and sustainably-minded product design.

The Dior Sauvage Mencare, for example, boasts quality products with cactus ingredients sourced from the brand's Dior Garden located in Lanzarote. Elsewhere, Pacifica Beauty also embraces the novelty of unexpected ingredients, launching a Baked Tofu scent to raise awareness about the environmental benefits of veganism.

The May 2024 cosmetics also highlight important care regiments for the upcoming spring and summer months. The Watermelon Glow Niacinamide Dew Balm by Glow Recipe, for instance, makes it convenient and even pleasurable to apply sunscreen. clé de peau also calls attention to its hyper-luxurious UV Protective Cream + Protective Lip Treatment which is enhanced through the brand's Adaptable Innershield Technology. Finally, Subtl Beauty embraces the warmer months with the launch of its specially curated Spring Stak.

SCORE
7.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 98%
Freshness 27%
High-Quality Sensitive Skincare
CATEGORY
Fashion
High-Quality Sensitive Skincare
Cosmetic Brand Land Purchases
CATEGORY
Eco
Cosmetic Brand Land Purchases
Powerfully Potent Face Serums
CATEGORY
Fashion
Powerfully Potent Face Serums
Greek Yogurt-Inspired Gel Creams
CATEGORY
Eco
Greek Yogurt-Inspired Gel Creams
Hydrating Botanical Foundations
CATEGORY
Fashion
Hydrating Botanical Foundations
Antioxidant Rose Serums
CATEGORY
Fashion
Antioxidant Rose Serums
Smoky Tea Fragrances
CATEGORY
Fashion
Smoky Tea Fragrances
Cosmetic Dermatologist Skincare Lines
CATEGORY
Fashion
Cosmetic Dermatologist Skincare Lines
Multi-Sensory CBD Bodycare
CATEGORY
Fashion
Multi-Sensory CBD Bodycare
Honey-Infused Hydrating Essences
CATEGORY
Fashion
Honey-Infused Hydrating Essences
Transformative Biotech Skincare
CATEGORY
Fashion
Transformative Biotech Skincare
Enchanting Springtime Perfumes
CATEGORY
Pop Culture
Enchanting Springtime Perfumes
Caffeine-Infused Sunscreens
CATEGORY
Fashion
Caffeine-Infused Sunscreens
Plant Pigment Beauty Sticks
CATEGORY
Fashion
Plant Pigment Beauty Sticks
Injectables Spa Expansions
CATEGORY
Art & Design
Injectables Spa Expansions
Melting Balm Cleansers
CATEGORY
Fashion
Melting Balm Cleansers
Vegan Hair Extension Products
CATEGORY
Fashion
Vegan Hair Extension Products
Hydrating Birch Juice Sunscreens
CATEGORY
Marketing
Hydrating Birch Juice Sunscreens
Antioxidant-Rich Lip Balms
CATEGORY
Fashion
Antioxidant-Rich Lip Balms
Vitamin E-Infused Lip Oils
CATEGORY
Fashion
Vitamin E-Infused Lip Oils
Himalayan Deodorant Stones
CATEGORY
Eco
Himalayan Deodorant Stones
Mother-Specific Self-Care Kits
CATEGORY
Life-Stages
Mother-Specific Self-Care Kits
7-Day Brightening Serums
CATEGORY
Fashion
7-Day Brightening Serums
Aluminum-Packaged Hand Soaps
CATEGORY
Eco
Aluminum-Packaged Hand Soaps
Acne Emergency Hotlines
CATEGORY
Fashion
Acne Emergency Hotlines
Back-Targeting Acne Sprays
CATEGORY
Fashion
Back-Targeting Acne Sprays
Multi-Dimensional Lip Gloss Technology
CATEGORY
Fashion
Multi-Dimensional Lip Gloss Technology
Gel-Cream Collagen Moisturizers
CATEGORY
Fashion
Gel-Cream Collagen Moisturizers
Transparent Water-Gel Sunscreens
CATEGORY
Fashion
Transparent Water-Gel Sunscreens
DHA-Infused Contour Sticks
CATEGORY
Fashion
DHA-Infused Contour Sticks
Free-From Deodorant Ranges
CATEGORY
Fashion
Free-From Deodorant Ranges
Anti-Aging Collagen-Infused Sunscreen
CATEGORY
Marketing
Anti-Aging Collagen-Infused Sunscreen
Ultra-Hydrating Skin Gels
CATEGORY
Fashion
Ultra-Hydrating Skin Gels
Future-Facing Hair Colors
CATEGORY
Fashion
Future-Facing Hair Colors
Mood-Boosting Body Balms
CATEGORY
Fashion
Mood-Boosting Body Balms
Luxurious CBD-Infused Fragrances
CATEGORY
Fashion
Luxurious CBD-Infused Fragrances
Potent Plant-Powered Cosmetics
CATEGORY
Fashion
Potent Plant-Powered Cosmetics
Eid-Celebrating Personal Care Collections
CATEGORY
Fashion
Eid-Celebrating Personal Care Collections
Nourishing Full-Body Deodorants
CATEGORY
Fashion
Nourishing Full-Body Deodorants
Brightening Glycolic Acid Sprays
CATEGORY
Fashion
Brightening Glycolic Acid Sprays
Multi-Day Moisture Cosmetics
CATEGORY
Fashion
Multi-Day Moisture Cosmetics
Watermelon-Infused Sunscreen Balms
CATEGORY
Fashion
Watermelon-Infused Sunscreen Balms
Medically Tested Sunscreens
CATEGORY
Fashion
Medically Tested Sunscreens
Botanical Heat-Activated Sunscreens
CATEGORY
Fashion
Botanical Heat-Activated Sunscreens
Sensorial Plumping Glosses
CATEGORY
Fashion
Sensorial Plumping Glosses
Mushroom-Infused Lip Balms
CATEGORY
Fashion
Mushroom-Infused Lip Balms
Regency Bodycare Boxes
CATEGORY
Marketing
Regency Bodycare Boxes
Energizing Wellness Mists
CATEGORY
Fashion
Energizing Wellness Mists
Comforting Clean Fragrances
CATEGORY
Fashion
Comforting Clean Fragrances
Nourishing Bronzing Drops
CATEGORY
Fashion
Nourishing Bronzing Drops
Microbiome-Supporting Beauty Lines
CATEGORY
Fashion
Microbiome-Supporting Beauty Lines
Cereal Milk Fragrances
CATEGORY
Fashion
Cereal Milk Fragrances
Magnesium-Powered Body Care
CATEGORY
Fashion
Magnesium-Powered Body Care
Decadent Shaving Creams
CATEGORY
Fashion
Decadent Shaving Creams
Snack-Inspired Fruity Lip Glosses
CATEGORY
Marketing
Snack-Inspired Fruity Lip Glosses
Hydrating Fungi-Infused Moisturizers
CATEGORY
Fashion
Hydrating Fungi-Infused Moisturizers
Glycolic Acid Underarm Sprays
CATEGORY
Fashion
Glycolic Acid Underarm Sprays
Joyful Pear Perfumes
CATEGORY
Fashion
Joyful Pear Perfumes
Roll-On Men's Deodorants
CATEGORY
Fashion
Roll-On Men's Deodorants
Cactus-Based Men's Skincare Products
CATEGORY
Fashion
Cactus-Based Men's Skincare Products
Drinkable Skincare Routines
CATEGORY
Fashion
Drinkable Skincare Routines
Backpack-Shaped Fragrance Bottles
CATEGORY
Fashion
Backpack-Shaped Fragrance Bottles
Pore-Cleaning Microfiber Cloths
CATEGORY
Fashion
Pore-Cleaning Microfiber Cloths
Inside-Out Skincare Duos
CATEGORY
Fashion
Inside-Out Skincare Duos
Limited-Edition Spring-Inspired Cosmetic Products
CATEGORY
Fashion
Limited-Edition Spring-Inspired Cosmetic Products
Fresh Vegetal Fragrances
CATEGORY
Fashion
Fresh Vegetal Fragrances
Athletic Nail Polish Ambassadors
CATEGORY
Fashion
Athletic Nail Polish Ambassadors
Wearable Skin Sensors
CATEGORY
Fashion
Wearable Skin Sensors
Refillable Natural Deodorants
CATEGORY
Eco
Refillable Natural Deodorants
Botox Alternative Face Serums
CATEGORY
Fashion
Botox Alternative Face Serums
Mood-Modulating Functional Fragrances
CATEGORY
Fashion
Mood-Modulating Functional Fragrances
Makeup-Inspired Fragrances
CATEGORY
Fashion
Makeup-Inspired Fragrances
Beauty Founder-Honoring Fragrances
CATEGORY
Fashion
Beauty Founder-Honoring Fragrances
Tofu-Inspired Fragrances
CATEGORY
Fashion
Tofu-Inspired Fragrances
Pride Month Perfume Packaging
CATEGORY
Fashion
Pride Month Perfume Packaging
UV Protective Luxury Skincare
CATEGORY
Fashion
UV Protective Luxury Skincare
Mushroom-Infused Skincare Serums
CATEGORY
Fashion
Mushroom-Infused Skincare Serums
Soothing Creamy Skincare
CATEGORY
Fashion
Soothing Creamy Skincare
Vegan-Friendly Tinted Sunscreens
CATEGORY
Fashion
Vegan-Friendly Tinted Sunscreens
Black Forest Fragrances
CATEGORY
Fashion
Black Forest Fragrances
Viral Colostrum-based Supplements
CATEGORY
Lifestyle
Viral Colostrum-based Supplements
Brightening Eye Serum Sticks
CATEGORY
Fashion
Brightening Eye Serum Sticks
Sensorial Floral Fragrances
CATEGORY
Fashion
Sensorial Floral Fragrances
Active Collagen Serums
CATEGORY
Fashion
Active Collagen Serums
Plastic-Free Mineral Sunscreens
CATEGORY
Eco
Plastic-Free Mineral Sunscreens
Whimsical Semi-Permanent Hair Dyes
CATEGORY
Fashion
Whimsical Semi-Permanent Hair Dyes
Emotive Alchemy Fragrances
CATEGORY
Fashion
Emotive Alchemy Fragrances
AI-Powered BeautyTech Platforms
CATEGORY
Tech
AI-Powered BeautyTech Platforms
Made-for-Men Makeup Lines
CATEGORY
Fashion
Made-for-Men Makeup Lines
Multi-Sensory Perfume Books
CATEGORY
Fashion
Multi-Sensory Perfume Books
Targeted Plant-Based Cosmeceuticals
CATEGORY
Fashion
Targeted Plant-Based Cosmeceuticals
Premium Face Sunscreen Sticks
CATEGORY
Fashion
Premium Face Sunscreen Sticks
Non-AI Beauty Campaigns
CATEGORY
Tech
Non-AI Beauty Campaigns
Rococo-Inspired Cosmetic Lines
CATEGORY
Marketing
Rococo-Inspired Cosmetic Lines
Indulgent Candy Fragrances
CATEGORY
Fashion
Indulgent Candy Fragrances
Ultra-Elegant Luxury Fragrance Collections
CATEGORY
Fashion
Ultra-Elegant Luxury Fragrance Collections
Inclusive Performance Cosmetics
CATEGORY
Pop Culture
Inclusive Performance Cosmetics