Nette's newest eau de parfum, Pear Jam, is a bright, fruity floral scent that's scientifically backed to enhance feelings of joy and positivity. With notes of Japanese pear, Bulgarian rose, raspberry pulp, vanilla, ambrette seed and patchouli, this functional fragrance from Nette shares a clean and cruelty-free formula fueled by premium, traceable ingredients.
"For Pear Jam, I knew that I wanted to focus on joy and happiness, feeling uplifted,” Nette founder and CEO Carol Han Pyle told NewBeauty, "We worked with our fragrance house’s internal department that focuses solely on the science of scent in relation to human emotion. There is an in-house team of data scientists, neuroscientists, perfumers, etc., that are constantly testing and researching both ingredients and formulations.”
What Makes This Trend Stand Out
- Functional Fragrance Formulas
- Innovation in developing fragrances scientifically proven to enhance emotional well-being and positivity creates new opportunities for personal care brands.
- Traceable Ingredient Sourcing
- The trend towards utilizing premium, traceable ingredients in fragrance formulations opens up avenues for transparency and sustainability in the beauty industry.
- Emotion-driven Product Development
- The shift towards creating products based on scientific research on human emotions presents a disruptive opportunity for beauty companies to create impactful consumer experiences.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can explore innovation by integrating scientifically backed fragrances that promote emotional well-being into their product offerings.
- Personal Care
- The personal care sector has the potential to disrupt the market by prioritizing traceable ingredient sourcing and creating functional fragrances that uplift consumers' moods.
- Beauty Research & Development
- Beauty R&D departments could benefit from the integration of data scientists, neuroscientists, and perfumers to create innovative products that resonate with consumers' emotional needs.
