Concentrated Body Serum Cleansers

Hanni's Cocoon Cleanse Frees Up Space in the Shower

The newest product from Hanni, Cocoon Cleanse, gets its name from the way it envelops the body in a rich lather that leaves skin feeling soft and supple. This concentrated body serum cleanser in the form of a bar is a soap-free cleanser that's safe on sensitive skin and suitable for intimate areas.

For a soothing, spa-like experience, the bar also boasts functional fragrance notes from calming eucalyptus, uplifting orange and invigorating peppermint.

As a brand that specializes in "body care for lazy people," Hanni's latest launch combines cleansing and moisturizing so that extending a skincare routine to the whole body is effortlessly integrated into daily routines. By purchasing a single bar, consumers can reclaim the space in their bathrooms taken up by soap, body wash, feminine wash and even shaving cream.

Concentrated Body Serum Cleansers
Hanni's Cocoon Cleanse offers a soap-free, concentrated body serum cleanser that is safe on sensitive skin and suitable for intimate areas.
Functional Fragrance Notes
Hanni's Cocoon Cleanse provides a spa-like experience with its functional fragrance notes of calming eucalyptus, uplifting orange, and invigorating peppermint.
Combining Cleansing and Moisturizing
Hanni's latest launch merges cleansing and moisturizing in one product, making it effortlessly integrated into daily skincare routines.

Sectors Adopting This

Personal Care
Hanni's Cocoon Cleanse disrupts the personal care industry with its soap-free body serum cleanser that eliminates the need for multiple products.
Skincare
Hanni's Cocoon Cleanse revolutionizes the skincare industry by offering a concentrated body serum cleanser that is safe even for intimate areas.
Home Goods
Hanni's Cocoon Cleanse presents an opportunity for the home goods industry as consumers can reclaim bathroom space by replacing multiple products with a single bar.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 60%
Freshness 20%