CLARINS has announced it acquired 115 hectares of land in France as part of the brand's initiative to tighten up its supply chain and grow more of the ingredients it needs for its cosmetics.
The brand will start cultivating 50 tree and plant species in fall 2024 with the first harvest slated to take place in 2025 and 2026. The brand will grow lavender, almonds, apricot, lemon thyme, nopal, blueberries and prickly pears, which will account for one-third of the ingredients the brand needs for its cosmetic formulas by 2030.
Groupe CLARINS Deputy Chief Executive Officer Virginie Courtin commented on the initiative saying, "For 70 years, Clarins has relied on plant science to develop ever more effective and innovative cosmetic formulas. The acquisition of this domain shows this approach of continuous progress toward ever-greater excellence, security and traceability at the service of our customers."
Why This Trend Is Growing
- Vertical Integration in Cosmetics
- Opportunity for brands to control more of their ingredient supply chain by acquiring land for cultivation.
- Sustainable Sourcing Strategies
- Brands can explore growing their own ingredients to enhance sustainability and traceability in cosmetics production.
- Self-sufficiency in Beauty Brands
- Moving towards growing a significant portion of ingredients in-house can lead to enhanced innovation and product uniqueness.
Industries Being Reshaped
- Cosmetics & Beauty
- Brands in this industry can consider acquiring land for ingredient cultivation to strengthen their supply chain and differentiate their products.
- Agriculture & Farming
- The agriculture sector can explore partnerships with cosmetic brands looking to grow ingredients sustainably on their own land.
- Supply Chain Management
- Opportunities exist for supply chain professionals to optimize processes for cosmetics brands involved in vertical integration initiatives like land acquisitions for cultivation.
