Plant Pigment Beauty Sticks

Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets

Some of nature's most vibrant colors come from plants, and Fluency Beauty's Multifunctional Beauty Sticks showcase the stunning diversity and beauty found in botanical pigments, all the while challenging the misconception that natural hues are weaker than their synthetic counterparts.

The versatile semi-matte, sheer and buildable multisticks include a red with blue undertones from radish and potatoes; a nude shade with pigments derived from turmeric, beets, radish, + spirulina; and a deep brown shade with purple undertones from all of the aforementioned plant-based pigments. These multisticks with skin-caring ingredients like shea butter and avocado oil are ready to be swiped across the eyes and cheeks.

Fluency Beauty's debut product uses 100% plant-derived pigments and biodegradable packaging, and supports regenerative agriculture.

Plant-derived Beauty Products
Exploring the diverse range of botanical pigments for innovative beauty solutions.
Multifunctional Beauty Sticks
Blurring the line between makeup and skin care with versatile pigment-rich products.
Regenerative Agriculture Support
Promoting sustainability and eco-consciousness through the use of plant-based ingredients.

Who This Affects Most

Beauty and Cosmetics
Embracing nature's colors and ingredients for a more sustainable beauty industry.
Sustainable Packaging
Encouraging the shift towards biodegradable packaging solutions in the beauty sector.
Agriculture and Farming
Driving the demand for regenerative farming practices to meet the needs of eco-friendly beauty brands.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 84%
Freshness 25%