emotiOn by dsm-firmenich is a first-of-its-kind fragrance designed to boost presence and inspire social connections. This patent-pending innovation, developed as part of dsm-firmenich's emotiOn program, made the most of consumer insights, a proprietary AI model and behavioral testing methodology to measure human reactions in the context of social situations.
Nowadays, when people choose a fragrance, they’re not just looking to smell good—they’re seeking a scent that evokes emotion, tells a story, and makes them feel something. According to dsm-firmenich’s global New Next Now Barometer, a study conducted in 20 countries with 12,000 consumers, 75% believe happy social relationships are essential, 52% of Gen Z say they feel isolated today, and 61% report that scents help combat feelings of isolation.
Key Themes Behind This Trend
- Emotion-driven Fragrances
- Fragrances designed to evoke emotions and enhance social connections are gaining popularity, leveraging AI and consumer insights to craft unique scent experiences that resonate with individual and group dynamics.
- AI-powered Scent Design
- The use of AI in developing fragrances offers precise customization tailored to evoke specific emotional responses, transforming the traditional perfume industry with data-driven innovation.
- Isolation-combating Scents
- As scents are increasingly recognized for their potential to alleviate feelings of isolation, there is an emerging focus on creating olfactory experiences that bridge social gaps, especially among younger generations.
Where This Applies
- Perfume and Fragrance Industry
- Evolving from conventional perfumes, the industry is embracing AI-enhanced scent formulation to create deeper sensory and emotional connections with consumers.
- Artificial Intelligence and Machine Learning
- AI technology is being integrated into fragrance development, enabling data-driven decisions that influence scent creation based on behavioral and emotional data.
- Mental Health and Wellness
- With a growing understanding of the role of scents in emotional well-being, there's a shift towards developing fragranced products that support mental health and improve social interactions.
