Groupe GM and Hei Poa Curated a Protective, Soothing Sun Care Hotel Line
Laura McQuarrie — June 27, 2025 — Fashion
References: groupegm & premiumbeautynews
Sunburns can put a serious damper on a vacation, turning relaxing beach days or adventurous outings, and to reduce these uncomfortable, frustrating experiences, Groupe GM and Hei Poa collaborated on a curated sun care hotel line.
The Hei Poa hotel line offers high-performance sun care products to guests, including solutions for protecting, nourishing and soothing. While the lightweight, non-sticky SPF 50 Water Resistant Suncare Melting Milk boasts an ocean-friendly formula for all skin types that's suitable for pregnant and breastfeeding women, the hydrating After-Sun Fresh Gel provides cooling relief with an infusion of Monoï de Tahiti AO and organic aloe vera. The sun care hotel line also includes Pure Tahiti Monoi Oil, a versatile product for skin and hair that can be used after showering, as a hair treatment or as part of a massage.
The Hei Poa hotel line offers high-performance sun care products to guests, including solutions for protecting, nourishing and soothing. While the lightweight, non-sticky SPF 50 Water Resistant Suncare Melting Milk boasts an ocean-friendly formula for all skin types that's suitable for pregnant and breastfeeding women, the hydrating After-Sun Fresh Gel provides cooling relief with an infusion of Monoï de Tahiti AO and organic aloe vera. The sun care hotel line also includes Pure Tahiti Monoi Oil, a versatile product for skin and hair that can be used after showering, as a hair treatment or as part of a massage.
Trend Themes
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Eco-friendly Sun Care Solutions — The collaboration between Groupe GM and Hei Poa highlights a growing trend of sun care products that prioritize ocean-friendly ingredients.
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Multifunctional Skincare Products — Hei Poa's offering of Pure Tahiti Monoi Oil exemplifies the trend towards products that serve multiple purposes for both skin and hair care.
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Inclusive Wellness Travel — With products suitable for pregnant and breastfeeding women, this sun care line reflects a trend towards more inclusive wellness options in the travel industry.
Industry Implications
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Hospitality Skincare Partnerships — Collaborations between skincare brands and hotels are reshaping the way personal care is integrated into hotel guest experiences.
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Sustainable Beauty Industry — The emphasis on ocean-friendly formulas by brands like Hei Poa points to a shift in the beauty industry towards sustainability.
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Travel Wellness Products — The introduction of specialized sun care products in hotels indicates a growing industry focused on wellness-oriented travel amenities.
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