Coco & Eve is known for its self-tanning and bronzing solutions, and it spotted a gap in the SPF category that prompted the creation of the next-gen Sunny Honey Protect collection. Knowing that consumers struggle to find formulas that feel as good as they are effective, Coco & Eve set out to create a range that delivers high-level broad-spectrum protection and prioritizes hydration, sensorial textures and glow-boosting finishes. "Our customers care deeply about glowing skin–but they want to be protected too," said Alexandra King, Global Brand Director at Coco & Eve. "Sunny Honey Protect is the result of listening closely to our community and applying everything we know about bronzed skin to SPF."
Within this "SPF wardrobe," there's Sunny Honey Protect Coconut Milk Body SPF 50, a lightweight, water-based body milk; the serum-like Sunny Honey Protect Highlighter Body SPF 50; and Sunny Honey Protect Tan Boosting Anti-Aging Body Oil SPF, available in two levels with a water-resistant formula and nourishing tropical extracts.
Key Themes Behind This Trend
- Sensorial Sunscreen Formulations
- A demand for lightweight, glow-enhancing textures that deliver high-level UV protection creates room for novel emulsions and delivery systems blending skincare sensoriality with SPF efficacy.
- Modular 'SPF Wardrobe' Offerings
- Consumers seeking tailored sun-care routines are favoring collections that mix multifunctional products—serums, milks, oils—designed to be layered for different occasions and finishes.
- Beauty-as-protection Hybridization
- The convergence of cosmetic bronzing benefits and broad-spectrum photoprotection signals opportunities for formulations that combine aesthetic payoff with measurable skin health outcomes.
Where This Applies
- Cosmetics and Sun Care
- Brands merging makeup-like finishes with robust SPF deliverables can redefine value propositions by offering protective products that also enhance complexion and radiance.
- Skincare Ingredient Innovation
- Ingredient developers focusing on lightweight hydrators, refractive particles, and stable UV filters could unlock new raw material platforms that prioritize both feel and protection.
- Sports and Outdoor Apparel
- Activewear makers integrating sensor-driven fabric tech and topical-compatible UV barriers may create combined product ecosystems for sustained protection during water and sweat exposure.
