People love the sun-kissed glow of self-tanner, but often shy away from it due to the dreaded orange tone that can look anything but natural, and 3VERYBODY's Life Proof Self Tanner is a non-orange, vegan-friendly spray to put an end to streaky, brassy color.
3VERYBODY's Life-Proof Self Tan solves other major pain points for self-tan users—smelly formulas and sticky finishes—with a subtle, pleasant fragrance and a comfortable product that applies smoothly, and suits all skin types and tones. This quick-trying tinted tanning water is packed with skin-friendly ingredients like sunflower oil, balancing jojoba oil, firming and hydrating guarana extract and soothing cucumber extract. As part of internal beta testing with over 20 volunteers covering all six Fitzpatrick skin types, 92% said the color looked like a real sun tan.
Key Themes Behind This Trend
- Natural-looking Self-tanning
- The demand for self-tanning solutions that avoid the unnatural orange hue presents opportunities for innovation in achieving more natural-looking sun-kissed glows.
- Scent-enhanced Beauty Products
- Incorporating subtle and pleasant fragrances in self-tanning products addresses consumer concerns over traditionally unpleasant smells.
- Inclusive Beauty Solutions
- Offering self-tanning products that cater to all skin types and tones reflects a trend towards inclusivity and personalization in beauty.
Where This Applies
- Cosmetic Chemistry
- The development of skin-friendly self-tanning products with nourishing ingredients presents a shift in cosmetic chemistry focused on enhanced skincare benefits.
- Vegan Beauty Products
- The rise of vegan self-tanning solutions highlights an opportunity within the beauty industry to cater to ethically-conscious consumers.
- Fragrance Technology
- Innovations in fragrance integration within beauty products address consumer preferences for sensorial experiences beyond the visual.
