Advanced Hydration Serums

Drunk Elephant's Amino Rain Glasswater Serum Delivers 24-Hour Hydration

The Drunk Elephant Amino Rain Glasswater Serum is a new solution for deeply hydrated skin that leaves skin plump, luminous-looking, with enhanced elasticity and barrier function. This advanced hydration serum promises a glass-like finish thanks to ingredients like four types of hyaluronic acid and 1.0% fermented poly amino acid.

“Striking a balance of hydration in a sophisticated way fascinated me. That’s how Amino Rain began: hydrating drops with an iridescent glow. I fell so in love with it that we made it into a full-size serum,” detailed founder Tiffany Masterson, “We packed it with innovative, nontraditional actives, like amino acid–derived ingredients, peptides and collagen boosters."

In a clinical/instrumental study of 31 people, the Drunk Elephant Amino Rain Glasswater Serum provided a 115% immediate increase in skin hydration, and 24 hours of hydration.

Biotech-enhanced Skincare
Utilizing fermented poly amino acid and multiple forms of hyaluronic acid, this trend represents the fusion of biotechnology with traditional skincare to achieve superior hydration results.
Iridescent Beauty Products
New skincare products offering an iridescent glow are capturing consumer interest by combining aesthetic appeal with functional skincare benefits.
Long-lasting Hydration Solutions
Products delivering 24-hour hydration meet growing demand for skincare with long-lasting effects, providing convenience and sustained skin health.

Sectors Adopting This

Skincare and Beauty
Advancements in skin hydration serums are setting new standards for the skincare industry by integrating cutting-edge science and cosmetics.
Biotechnology
Incorporating amino acid-derived ingredients marks a significant intersection between biotechnology and consumer products, offering potential for novel skin treatment solutions.
Cosmeceuticals
The trend towards combining medicinal ingredients with cosmetic products is paving the way for the growth of the cosmeceutical industry, redefining skincare efficacy.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 75%
Freshness 54%

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