Fully’s latest launch is a multi-action Green Tomato Clay Mask Cleanser that delivers a deep cleanse, gentle exfoliation and pore tightening in a single step. This formula taps into the power of antioxidant-packed green tomato extract at a 49% concentration, plus a detoxifying six-clay complex and naturally peeling corn mint powder.
Fully’s complete Green Tomato Pore-fection Set for a purified, hydrated, radiant complexion includes a toner, serum and cream, all fueled by the same hero ingredient.
Category-wide, tomato is showing up in skincare as a source of lycopene and Vitamin C. For many, vegetable-powered skincare products are appealing for more than just a feel-good, fresh-from-the-garden vibe—they’re a natural, simple, and effective choice in contrast to synthetic alternatives.
What's Driving This Trend
- Vegetable-powered Skincare
- Utilizing botanical ingredients like green tomatoes in skincare products offers consumers a natural and effective alternative to chemical-laden cosmetics.
- Multi-action Skincare Formulas
- Products that combine cleansing, exfoliating, and hydrating actions in one step cater to the demand for simplified yet effective skincare routines.
- Antioxidant-rich Beauty Solutions
- The rising use of antioxidant-rich ingredients, such as lycopene and vitamin C from tomatoes, in skincare aims to address consumer desires for health-boosting and protective beauty products.
Who This Affects Most
- Natural Skincare Products
- This industry sees disruptive potential in utilizing vegetables like tomatoes to create products that resonate with health-conscious consumers seeking natural alternatives.
- Simplified Beauty Regimens
- Developing products that streamline skincare routines with all-in-one formulations reflects the industry's shift towards convenience-focused solutions.
- Antioxidant-driven Cosmetics
- Cosmetic companies are exploring the inclusion of antioxidants in their offerings to meet the growing consumer interest in protective and nourishing skincare.
