Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,612 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,612 cutting edge ideas.

Top 100 Cosmetics Trends in May

From Antioxidant Skincare to Zero Waste Beauty Packaging

— May 30, 2021 — Fashion
The May 2021 cosmetic innovations have much to offer for a variety of different self-care needs and consumer desires. Several companies are leaning towards eco-friendly and sustainable ingredients and packaging to make for a brighter future. For example, PAYOT Paris contributes to this trend with its eco-friendly morning mask.

Other companies like UpCircle, focus on eco-conscious beauty packages, like its zero waste return and refill scheme. Customers can feel good about their purchases by knowing that the product packaging can either be recycled or returned and refilled by the company at no extra cost.

Another noteworthy cosmetic endeavor this month is Clarins Calm Essentiel's skincare line. By harnessing the natural power of clary sage, consumers are reassured that the antioxidant ingredient will soothe sensitive skin.
6.7
Score
Popularity
Activity
Freshness
100
Redness Relief Creams
Redness Relief Creams
Gladskin's Relief Cream Targets the Root of Redness at the Microbiome
<
99
Protective Hydrating Mists
Protective Hydrating Mists
The Blue Light Protection + Hydration Mist Shields Against HEV Exposure
<
98
Tomato Fruit Face Oils
Tomato Fruit Face Oils
Pleni Naturals' Day Squad Face Oil Gives Skin a Youthful Glow
<
97
Hydrating Moisturizer Sunscreens
Hydrating Moisturizer Sunscreens
Olay Regenerist Now Comes in a Protective Cream with SPF
<
96
Mask-Proof Setting Sprays
Mask-Proof Setting Sprays
Danessa Myricks Beauty Debuts First Setting Sprays
<
95
Lightweight Hydrating Body Milks
Lightweight Hydrating Body Milks
Oskia's Renaissance Body Treatment Milk is Smoothing & Nourishing
<
94
Deep Cleansing Face Washes
Deep Cleansing Face Washes
Glossier's Cleanser Concentrate is the Latest Skincare Product
<
93
Budge-Proof Tubing Mascaras
Budge-Proof Tubing Mascaras
Stila's Stay All Day Mascara Has a Double-Material Curved Brush
<
92
Men's K-Beauty Skincare
Men's K-Beauty Skincare
Donginbi's Red Ginseng Homme Power Shares Skin-Enhancing Benefits
<
91
High-Potency Retinol Serums
High-Potency Retinol Serums
BeautyLab's New Serum Helps with Repairing and Regenerating the Skin
<
90
Naturally Formulated Beard Oils
Naturally Formulated Beard Oils
The Pacific Shaving Natural Beard Oil Has a Plant-Based Recipe
<
89
Soothing Topical CBD Products
Soothing Topical CBD Products
These New Happy Place CBD Products Offer Targeted Relief
<
88
Solid Biodegradable Shampoos
Solid Biodegradable Shampoos
The Carol's Daughter Black Vanilla Luscious Moisture Shampoo is Vegan
<
87
Energizing Affordable Skin Serums
Energizing Affordable Skin Serums
Olay Launched its New Line of Olay Regenerist MAX Serums
<
86
15-Minute Sparkling Facials
15-Minute Sparkling Facials
The Rosé Resurfacing Facial Mask Provides a Tingling Sensation
<
85
Dual-Action Brightening Masks
Dual-Action Brightening Masks
The GLAMGLOW Brightmud Mask Combines Physical & Chemical Exfoliants
<
84
Transformational Anti-Aging Skincare
Transformational Anti-Aging Skincare
NEOLASTIN Harnesses Elastin, Collagen & Hyaluronic Acid
<
83
Minimalist Skincare Advisors
Minimalist Skincare Advisors
Beauty Cleanse Skincare Launched its 'Minimalism Chats' Initiative
<
82
Moisturizing Mousse Cleansers
Moisturizing Mousse Cleansers
Hela Beauty's Cleansing Mousse Purifies Without Drying the Skin
<
81
Cellular Regeneration Skin Creams
Cellular Regeneration Skin Creams
The Advanced Dermal Repair Cream Uses Matrikynes Biotechnology
<
80
Defining Haircare Product Ranges
Defining Haircare Product Ranges
These New Bevel Men's Grooming Products are Available Now
<
79
Leak-Proof Squeezable Packaging
Leak-Proof Squeezable Packaging
Star Drop Has a Smart Dispensing System for Ultra-Fluid Formulas
<
78
Antioxidant-Rich Haircare
Antioxidant-Rich Haircare
Apiceuticals' PROPOWAX Series Includes Shampoo, Conditioner & More
<
77
Tea-Inspired Beauty Products
Tea-Inspired Beauty Products
Kao Corporation's Sensai Brand is Available for Online Purchase
<
76
Refillable Fermented Creams
Refillable Fermented Creams
The Skyn Iceland Nordic Renewal Pre + Probiotic Cream is Awakening
<
75
Awakening Whipped Eye Creams
Awakening Whipped Eye Creams
Josie Maran’s Argan Pro-Retinol Eye Cream is Non-Irritating
<
74
Plumping Hydration Serums
Plumping Hydration Serums
Herbivore Botanicals' Cloud Jelly is a Hyaluronic Acid Alternative
<
73
Detoxifying Facial Masks
Detoxifying Facial Masks
Caudalie's Instant Detox Mask Rapidly Cleanses & Minimizes Pores
<
72
Problem-Solving Serum Sets
Problem-Solving Serum Sets
The Solutions Serum Set by Glo Skin Beauty Helps to Customize Routines
<
71
Reishi Mushroom Skincare Products
Reishi Mushroom Skincare Products
Joey Healy Uses Reishi Mushrooms to Invigorate the Skin
<
70
Blendable Body Sunscreens
Blendable Body Sunscreens
Native's Body Sunscreen Provides Protection for All Skin Types
<
69
Gold-Infused Skincare Ranges
Gold-Infused Skincare Ranges
Lidl's Cien Gold is Infused with 1% Colloidal Gold
<
68
One-Coat Nail Polishes
One-Coat Nail Polishes
Revlon's Ultra HD Snap Gives Full Coverage with a Vegan Quick-Dry Formula
<
67
Performance Body Sprays
Performance Body Sprays
OffCourt Created a First-of-Its-Kind Aluminum-Free Deodorant Spray
<
66
Youthful Mascara Challenges
Youthful Mascara Challenges
Avon's #LiftLockPop TikTok Challenge Speaks to Gen Z
<
65
Glow-Boosting Body Sunscreens
Glow-Boosting Body Sunscreens
The Supergoop! Glowscreen Body SPF 40 Glistens in the Light
<
64
Volumizing Brow Gels
Volumizing Brow Gels
Kosas' Air Brow is a Clean Mousse-Gel That's Boosted by Hair Care Actives
<
63
Sustainable Face Mask Packaging
Sustainable Face Mask Packaging
The Detox Face Mask is Housed in a Compostable & Plantable Box
<
62
Solid Personal Care Products
Solid Personal Care Products
The Foamie Personal Care Products Come in Several Varieties
<
61
Targeted Body Care Cosmetics
Targeted Body Care Cosmetics
These New Olay Premium Body Care Products Include Three Collections
<
60
Free-From Shampoo Bars
Free-From Shampoo Bars
Aveda's Shampure Nurturing Shampoo Bar Supports Clean Water Initiatives
<
59
Mattifying Gel Sunscreens
Mattifying Gel Sunscreens
Black Girl Sunscreen's Make It Matte SPF 45 Protects Women of Color
<
58
All-Over Hyperpigmentation Serums
All-Over Hyperpigmentation Serums
Sallve's Uniform Serum Evens Out the Skin Tone
<
57
Cooling Vitamin-Rich Face Creams
Cooling Vitamin-Rich Face Creams
Belif's Aqua Bomb Brightening Vitamin C Cream Deeply Moisturizes
<
56
Clip-On Lip Luminizers
Clip-On Lip Luminizers
Fenty Beauty's Gloss Bomb is Designed to Be Taken on the Go
<
55
Cosmic Gel-to-Foam Cleansers
Cosmic Gel-to-Foam Cleansers
Good Light's Multi-Purpose Cleanser Creates an Otherworldly Glow
<
54
Calming Antioxidant Skincare
Calming Antioxidant Skincare
The Clarins Calm Essentiel Line Harnesses the Power of Clary Sage
<
53
Sustainable Portable Makeup Brushes
Sustainable Portable Makeup Brushes
The 360 Ultimate Travel Brush Kit is Perfect for Travel
<
52
Anti-Aging Hand Ampoules
Anti-Aging Hand Ampoules
Pestlo's 90 Sec. Elastox Hand Ampoule Reduces Wrinkles Without Stickiness
<
51
Multi-Masking Skincare Bundles
Multi-Masking Skincare Bundles
The Transcend Bundle by Bl'eau Provides Three Kinds of Clay Masks
<
50
Holographic Retro Cosmetics
Holographic Retro Cosmetics
The about-face beauty Daytripper Drop Takes Cues from 60s & 70s Style
<
49
Protective Sunscreen Hybrids
Protective Sunscreen Hybrids
Sunday Riley's Light Hearted Has Turmeric and a Blue Light Blocker
<
48
Refillable Firming Serums
Refillable Firming Serums
The Pure Shots Y Shape Serum is Easily Replenished as Needed
<
47
Glow-Boosting Mature Skincare
Glow-Boosting Mature Skincare
M&S x PRAI Beauty's MenoGlow Range Shares Skincare for Menopause
<
46
Dual-Action Brow Pencils
Dual-Action Brow Pencils
Kosas' Brow Pop Supports Styling and Boosts Growth with Castor Oil
<
45
Limited-Edition Banana Lip Balms
Limited-Edition Banana Lip Balms
The Eos Totally Bananas Microbatch Has a Burst of Fruity Flavor
<
44
Minimalist Vegan Exfoliators
Minimalist Vegan Exfoliators
The Day Maker Microcrystal Exfoliator by Versed is Eco-Conscious
<
43
All-Natural Wellness Essentials
All-Natural Wellness Essentials
Taurah's Vegan Skincare Spritzers are Calming and Hydrating
<
42
Breathable Springtime Nail Polishes
Breathable Springtime Nail Polishes
ORLY's Superbloom Breathable Collection Nourishes Nails
<
41
Pearlescent Lip Treatment Balms
Pearlescent Lip Treatment Balms
Laneige's Lip Product is Smoothing, Cooling & Deeply Moisturizing
<
40
Cocoa Skincare Masks
Cocoa Skincare Masks
Glen Cocoa by Lush Cosmetics is a Fresh Facial Mask
<
39
Upcycled Balm-to-Oil Cleansers
Upcycled Balm-to-Oil Cleansers
Farmacy's Sweet Apple Cleansing Balm is a Limited-Edition Cleanser
<
38
Wearable Facial Soaking Cloths
Wearable Facial Soaking Cloths
Soakly Helps to Enhance the Outcome of Facials and Exfoliation
<
37
Anti-Inflammatory K-Beauty Skincare
Anti-Inflammatory K-Beauty Skincare
Jinjoo Labs Unites K-Beauty Technology with CBD
<
36
Inclusively Designed Deodorants
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
<
35
Next-Gen Beauty Pageants
Next-Gen Beauty Pageants
Revolution Beauty Created a Beauty Pageant for the Tiktok Generation
<
34
Natural-Looking Magnetic Eyelashes
Natural-Looking Magnetic Eyelashes
The Glamnetic Enchanted Collection Includes Six Varieties
<
33
Sleek Refillable Spray Bottles
Sleek Refillable Spray Bottles
The nanoSprayer is a Leak-Proof Bottle with a Streamlined Aesthetic
<
32
Exercise-Inspired Skincare
Exercise-Inspired Skincare
HERB + FLORA's Skincare Mimics the Effects of Exercise on Skin
<
31
Beauty Influencer Lounges
Beauty Influencer Lounges
The Studio by Klarna x Haus Labs Supports Emerging Influencers
<
30
Spot-Fading Skincare Supplements
Spot-Fading Skincare Supplements
Blur Potion is a Dietary Skin Supplement for Discoloration
<
29
Viral Shaving Creams
Viral Shaving Creams
EOS Created a One-Off Shaving Cream Based on a Widespread TikTok
<
28
Zero-Waste Beauty Memberships
Zero-Waste Beauty Memberships
Izzy Zero Waste Beauty is a Reusable, Sustainable D2C Brand
<
27
Domed Skincare Devices
Domed Skincare Devices
Masseur is a Concept That Relieves Muscle Tension & Supports Lymph Drainage
<
26
Eco-Friendly Morning Masks
Eco-Friendly Morning Masks
PAYOT Paris' Morning Mask are Eco-Conscious and Efficient
<
25
Ornate Dancer Product Packaging
Ornate Dancer Product Packaging
The Flamenco Shower Ball Packaging Design is Charming
<
24
Refillable Prestige Skincare
Refillable Prestige Skincare
The Pure Gold La Prairie Collection is Packaged in Brushed Metal
<
23
Contactless Sample Dispensers
Contactless Sample Dispensers
Arcade Beauty's Sampling Solution Shares ScentSeal Cards
<
22
Brightening Body Creams
Brightening Body Creams
Sol de Janeiro's Bom Dia Bright Cream Nourishes and Brightens
<
21
Jerky Cologne Giveaways
Jerky Cologne Giveaways
Jack Link's Will Be Sending 10 Fans Bottles of Its Dried Meat Fragrance
<
20
Temperature-Controlled Skincare Patches
Temperature-Controlled Skincare Patches
Patch is a Skincare Technology Concept for Hot & Cold Care
<
19
Soap-Holding Scrubber Pouches
Soap-Holding Scrubber Pouches
The Duke Cannon Tactical Soap On a Rope Pouch is Exfoliating
<
18
Light Therapy Sheet Masks
Light Therapy Sheet Masks
The Ariul L.E.D. Lumi Mask Works Without the Power of Electricity
<
17
Zero-Waste Beauty Packaging
Zero-Waste Beauty Packaging
UpCircle Beauty Unveils its New Return and Refill Initiative
<
16
Progressing the Clean Beauty Industry
Progressing the Clean Beauty Industry
An Interview with Catherine Gore, President of Biossance
<
15
Movie-Themed Nail Polishes
Movie-Themed Nail Polishes
The Sally Hansen Miracle Gel and Disney’s 'Cruella' Collection is Chic
<
14
Seaweed Membrane Undereye Masks
Seaweed Membrane Undereye Masks
Haeckels' Bio Restore Membrane Uses Extracted Seaweed Agar
<
13
Plant-Based CBD Wellness Products
Plant-Based CBD Wellness Products
Toastyy Launches CBD-based Wellness Brand That Fights Stress
<
12
Brightening Turmeric Moisturizers
Brightening Turmeric Moisturizers
KORA Organics' Turmeric Glow Moisturizer Uses Refill Pods
<
11
Upcycled Cosmetic Ingredients
Upcycled Cosmetic Ingredients
Full Circle Upcycles Distillery Leftovers to Help Create Cosmetics
<
10
Refillable Tinted Sunscreen Pens
Refillable Tinted Sunscreen Pens
Milk Makeup's New Sunshine Skin Tint Packaging Reduces Waste
<
9
Powdered Personal Care Products
Powdered Personal Care Products
Lifelong Makes Waterless, Waste-Reducing Body Wash, Shampoo & Soap
<
8
Zero-Waste Wipes
Zero-Waste Wipes
Busy Co.'s Biodegradable Wipes are for the Face, Body, Feminine Care & More
<
7
LED Face Brushes
LED Face Brushes
Vanity Planet's LEDA is a Multi-Purpose Tool for a Spa-Like Deep Cleanse
<
6
High-Tech Skincare Masks
High-Tech Skincare Masks
Morrama's Post-Pandemic Skincare Masque Fights Mask-Induced Irritation
<
5
LED Bodycare Devices
LED Bodycare Devices
The DRx SpectraLite BodyWare Pro is Made of a Moldable Material
<
4
Virtual Beauty Showrooms
Virtual Beauty Showrooms
Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech
<
3
Dissolving Shower Packets
Dissolving Shower Packets
Plus' Zero-Waste Body Wash Comes in Dehydrated Squares
<
2
Automated Nail Painting Systems
Automated Nail Painting Systems
The 'NIMBLE' Nail Painter Gets the Job Done in 10-Minutes
<
1
Skin Icing Cubes
Skin Icing Cubes
The Contour Cube Sculpts, Tightens Pores and Depuffs with Ice
<