The May 2021 cosmetic innovations have much to offer for a variety of different self-care needs and consumer desires. Several companies are leaning towards eco-friendly and sustainable ingredients and packaging to make for a brighter future. For example, PAYOT Paris contributes to this trend with its eco-friendly morning mask.
Other companies like UpCircle, focus on eco-conscious beauty packages, like its zero waste return and refill scheme. Customers can feel good about their purchases by knowing that the product packaging can either be recycled or returned and refilled by the company at no extra cost.
Another noteworthy cosmetic endeavor this month is Clarins Calm Essentiel's skincare line. By harnessing the natural power of clary sage, consumers are reassured that the antioxidant ingredient will soothe sensitive skin.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
