Degree Inclusive Accommodates Different Abilities
Michael Hemsworth — April 26, 2021 — Marketing
References: degreedeodorant & yankodesign
The Degree Inclusive deodorant is an accessibility focused personal care product that will enable persons with different abilities to maintain their lifestyle independently. The prototype product features a package that can be more easily held by people with different abilities or dexterities, which is much different from existing products on the market that require grasping in the hand. This makes the product suitable for a wider range of consumers within the disabled community as well as seniors with degrading levels of dexterity.
Global Chief Creative Officer at Wunderman Thompson Bas Korsten spoke on the Degree Inclusive deodorant saying, "It is a mundane and almost trivial thing, deodorant, but when you can’t use it, it becomes very important.” To this end, both Degree and Wunderman Thompson got in close quarters with people from the disabled community to tweak the package down to the best possible design. The final product might see even more fine-tuning, making it suitable for people who’ll eventually relish using the deodorant more than ever. As mindful designs like this continue aiding the community, we need to understand that it’s the small things that matter. After all, we all want the world to be a better and fairer place for everyone, isn’t that right?"
Global Chief Creative Officer at Wunderman Thompson Bas Korsten spoke on the Degree Inclusive deodorant saying, "It is a mundane and almost trivial thing, deodorant, but when you can’t use it, it becomes very important.” To this end, both Degree and Wunderman Thompson got in close quarters with people from the disabled community to tweak the package down to the best possible design. The final product might see even more fine-tuning, making it suitable for people who’ll eventually relish using the deodorant more than ever. As mindful designs like this continue aiding the community, we need to understand that it’s the small things that matter. After all, we all want the world to be a better and fairer place for everyone, isn’t that right?"
Trend Themes
1. Inclusive Personal Care - There is an opportunity for personal care companies to design products that are more inclusive for people with disabilities or different abilities, like Degree Inclusive deodorant.
2. Accessibility-focused Packaging - Packaging design that focuses on accessibility can make everyday products, like deodorant, more usable for consumers with different abilities.
3. Co-creation with Disabled Community Members - Working with members of the disabled community to co-create products, like Degree Inclusive deodorant, can lead to more mindful and useful designs for a wider range of consumers.
Industry Implications
1. Personal Care - The personal care industry can focus on designing products to be more inclusive for people with disabilities or different abilities, like Degree Inclusive deodorant.
2. Packaging Design - The packaging design industry can focus on developing more accessible packaging for everyday products that can be used by a wider range of consumers, like Degree Inclusive deodorant.
3. Co-creation Consulting - Consulting companies can specialize in working with companies to co-create products with members of the disabled community to make more mindful and useful designs for a wider range of consumers, like Degree Inclusive deodorant.
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