As things begin to open up post-pandemic, Degree recently launched a new campaign to remind people to start wearing deodorant again. The ad, dubbed 'Move Again With Degree,' taps drag queen Alyssa Edwards to remind individuals that physical activity and social activity are revamping, and consumers shouldn't forget their previous hygiene behaviors. This comes after a recent study that says almost 70% of individuals stopped or reduced their use of deodorant amid the pandemic.
"Across the category, we saw that deodorant sales were plummeting across the country as people spent more time at home. But now that the world is opening up again, people are returning to doing the things they love — and that includes being active," said Dawn Hedgepeth, general manager/vice president of deodorant at Unilever.
Image Credit: Degree