Degree Deodorant launched its Watch Me Move campaign for the 2021 Paralympic Games held in Tokyo. The campaign inspires athletes of all abilities to move confidently and without fear of judgment. The brand aims to change these athletes' narratives by granting them the spotlight they deserve for their dedication and commitment to sports.
The campaign provides a platform for people with disabilities to showcase their talents, thereby altering what society deems to be a "mover." Degree's Watch Me Move initiative takes the form of an inclusive commercial. Kathryn Swallow, Degree's global brand vice president, expresses that "confidence is not distributed equally. Societal fitness standards are fueling self-doubt that stops so many of us from moving freely."
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