Degree Advanced Antiperspirant Has 72-Hour Microtechnology
Michael Hemsworth — March 2, 2022 — Marketing
References: degreedeodorant & drugstorenews
The Degree Advanced Antiperspirant range has been launched by the brand as a new innovation in the deodorant space that will provide a person with the ability to avoid sweat and odors for longer than ever. The product makes use of 72-hour microtechnology that will help it to provide impressive sweat and odor protection thanks to its clinically proven formula. The product is being launched now in several formats including sticks and sprays both in-store and online.
The Degree Advanced Antiperspirant is being launched with the help of Peloton instructor Cody Rigsby with the Gray T-Shirt Challenge where the athlete completes his most intense workout to demonstrate the effectiveness of the product.
Risgsby commented on the launch saying, "When I go into the studio, I’m often teaching classes back-to-back and I can’t let sweat slow me down, so I was thrilled to team up with Degree and test the limits of their new antiperspirant with the Gray T-Shirt Challenge. With Degree, I know I can look and feel my best when I'm out on that bike and in my groove. After all, I love a good groutfit, and I can't risk pit stains throwing off my vibe.”
The Degree Advanced Antiperspirant is being launched with the help of Peloton instructor Cody Rigsby with the Gray T-Shirt Challenge where the athlete completes his most intense workout to demonstrate the effectiveness of the product.
Risgsby commented on the launch saying, "When I go into the studio, I’m often teaching classes back-to-back and I can’t let sweat slow me down, so I was thrilled to team up with Degree and test the limits of their new antiperspirant with the Gray T-Shirt Challenge. With Degree, I know I can look and feel my best when I'm out on that bike and in my groove. After all, I love a good groutfit, and I can't risk pit stains throwing off my vibe.”
Trend Themes
1. Long-lasting Antiperspirants - Opportunity for brands to develop and market antiperspirants that provide long-lasting sweat and odor protection.
2. Microtechnology in Personal Care - Incorporation of microtechnology in personal care products can provide innovative solutions for consumers seeking long-lasting protection against sweat and odors.
3. Athlete-endorsed Products - Opportunity for brands to partner with athletes to promote the effectiveness of their products in high-intensity situations.
Industry Implications
1. Personal Care - The personal care industry can capitalize on incorporating microtechnology in their products to create innovative solutions for consumers seeking long-lasting sweat and odor protection.
2. Athletic Apparel - Athletic apparel brands can partner with personal care brands to promote their products to athletes seeking long-lasting sweat and odor protection during high-intensity workouts.
3. Fitness Studios - Fitness studios can consider offering or partnering with personal care brands to offer long-lasting antiperspirant solutions for their customers participating in high-intensity workouts.
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