Dove Ultimate Antiperspirant is being rolled out by the brand as a new cosmetic product that will help to combat against unwanted sweating, while also supporting the health of underarm skin. The product is formulated with a water-based technology that will improve the texture of underarm skin and soothe dryness. The product glides easily over the skin for a smooth feeling and features six-times more humectant moisturizers when compared to the Dove Advanced Care options.
The Dove Ultimate Antiperspirant is rated to deliver 48-hours of sweat and odor protection, and comes in a range of exotic scents to choose from. This includes Cucumber Water & Mint, Peony & Rose Water, Jasmine & Vanilla, Coconut & Sandalwood, Gardenia & Aloe and Orchid & Blackberry.
Why This Trend Is Growing
- Water-based Technology
- Opportunities for developing water-based technology in other personal care products.
- Improved Underarm Skin Health
- A push towards creating personal care products that support healthy skin, beyond just sweat and odor protection.
- Exotic Scent Offerings
- An opportunity to explore more unique and non-traditional scent options for personal care products.
Industries Being Reshaped
- Personal Care Industry
- A chance for personal care companies to invest in innovative, water-based technology for antiperspirants and other products.
- Skincare Industry
- An opportunity for skincare brands to expand their offerings to include products that support healthy underarm skin.
- Fragrance Industry
- A chance for fragrance companies to partner with personal care brands to create unique and non-traditional scent options for antiperspirants and other products.
