From phygital picture frames to NFT-based animated series, the April 2022 pop culture trends depict how brands are leveraging beliefs from the mass media to reach their target demographics. This month is a great example of how trends from the past are coming back with a vengeance to interact with the most coveted age group in the market.
The current trend of Pop Culture isn't just television shows and alien-invasion movies, but rather brands creating extensions outside of the TV screen and movie theaters. The key to communicating your brand's values through popular culture is to find a way of targeting your demographic by tapping into what they watch, read and listen to. With emerging technologies such as AI, wearables, and advancements in digital photography, we can expect brands to continue creating exciting experiences for consumers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
