'Gab Bois' and 'STUDIOCULT' have announced their newest collaborative product, the 'Still Frame Sunglasses.' These sunglasses were created to invoke nostalgia and bring wearers back to their childhoods. The frames on the glasses appear like two cuts of "film strips" from old film cameras. These strips contain a faint still frame design, which helps to make them appear like actual film cuttings from a movie.
The box that the Still Frame Sunglasses come in also connects to the retro film industry. The box was designed to mimic a 35-millimeter film box, which was common in the 1990s. Even the cleaning cloth that the glasses come with is a nod to the film industry. The pattern on the cleaning cloth matches that of old color calibration cards for film cameras. This means the wearer can clean their lens while feeling like a true 90s filmmaker.
Image Credit: Gab Bois, STUDIOCULT
What's Driving This Trend
- Retro-themed Accessories
- Opportunity for companies to create more products that invoke nostalgia and bring consumers back to their childhood like the Still Frame Sunglasses.
- Nostalgic Branding
- Opportunity for brands to incorporate retro design elements into their branding such as the 35-millimeter film box of the Still Frame Sunglasses.
- Film-inspired Designs
- Opportunity for designers to create products inspired by the film industry and experiment with still frame, film strip and calibration card designs like the Still Frame Sunglasses.
Who This Affects Most
- Fashion and Accessories
- Industry that can incorporate retro designs in fashion, accessories, and beauty products to create more nostalgic collections like the Still Frame Sunglasses.
- Film and Photography
- Industry that can leverage retro films and photography as inspiration for product designs and branding like the Still Frame Sunglasses.
- Retail Packaging
- Industry that can incorporate retro design elements in packaging to create more nostalgic unboxing experiences like the 35-millimeter film box of the Still Frame Sunglasses.
