In anticipation of summer, Sierra Nevada’s Strainge Beast hard kombucha brand is launching the ultimate summer job and looking to hire a "Chief Strainge Officer." The employee will spend their summer touring the California coast, hosting fun in-person events, and capturing content for social media.
The Chief Strainge Officer title also comes with various perks including hard kombucha for a year, music festival tickets, plane tickets to anywhere in the world, an adventure stipend, and a salary of $10K per month during the tour.
Fans of the brand over the age of 21 can now apply to the position online and applications will remain open until the position is filled. The position will run from May to August 2022.
Image Credit: Sierra Nevada
Why This Trend Is Growing
- Experiential Job Opportunities
- Brands can create unique job opportunities that offer experiences and incentives to attract potential employees.
- Social Media Content Creation
- Social media content creation can be a valuable skill for job opportunities, as brands seek to promote products and experiences.
- Health and Wellness Trends
- Health-focused products such as hard kombucha are becoming more popular, creating opportunities for brands and job seekers in the health and wellness industry.
Industries Being Reshaped
- Beverage Industry
- In the beverage industry, there can be opportunities to create unique, health-focused products and experiences that attract younger consumers.
- Event Planning Industry
- The event planning industry can leverage experiential job opportunities to attract event coordinators and managers who are skilled in creating memorable experiences and generating social media content.
- Social Media Industry
- Social media content creation can be a valuable skill in a range of industries, including marketing, advertising, and public relations, as brands seek to leverage social media to promote products and experiences.
