Leinenkugel's is Paying One Fan $10K to Watch the Sunset with Beer
Grace Mahas — August 9, 2022 — Marketing
References: leinie
Beloved beer company Leinenkugel's is celebrating the return of the iconic Sunset Wheat beer with an amazing dream job. The brand will pay one lucky fan $10,000 to watch a sunset with a beer in hand.
Leinenkugel's is a beer brand born and brewed in Wisconsin, and the brand maintains that "Wisconsin is the best kept secret for beautiful sunsets…especially when enjoyed with a beer in hand." Leinenkugel's wants to find the perfect "sunset streamer" to host a livestream of the last Wisconsin sunset of summer with a Leinenkugel’s Sunset Wheat in hand.
Fans at least 25 yrs old can apply from now until August 18 by explaining why they are the "ultimate beer-drinking sunset watcher." Aspiring Sunset Streamers can apply by following and tagging Leinenkugel’s on Instagram and posting a video explaining why they are the ultimate fan of the Wisconsin sunset and Sunset Wheat with the hashtags #sunsetstreamer and #contest.
Leinenkugel's is a beer brand born and brewed in Wisconsin, and the brand maintains that "Wisconsin is the best kept secret for beautiful sunsets…especially when enjoyed with a beer in hand." Leinenkugel's wants to find the perfect "sunset streamer" to host a livestream of the last Wisconsin sunset of summer with a Leinenkugel’s Sunset Wheat in hand.
Fans at least 25 yrs old can apply from now until August 18 by explaining why they are the "ultimate beer-drinking sunset watcher." Aspiring Sunset Streamers can apply by following and tagging Leinenkugel’s on Instagram and posting a video explaining why they are the ultimate fan of the Wisconsin sunset and Sunset Wheat with the hashtags #sunsetstreamer and #contest.
Trend Themes
1. Branded Dream Jobs - Brands offer dream jobs with unique experiences to engage fans and promote products.
2. Livestream Events - Brands can reach new audiences and engage existing fans by hosting livestream events with unique experiences.
3. Fan Engagement Campaigns - Brands can launch campaigns that invite fans to participate in unique experiences to increase engagement and loyalty.
Industry Implications
1. Food & Beverage - Food and beverage brands can create unique experiences, such as dream jobs or events, to promote their products and engage fans.
2. Marketing & Advertising - Marketers and advertisers can use branded dream jobs and livestream events as innovative ways to connect with audiences and promote brands.
3. Social Media - Social media platforms can host engagement campaigns, such as this one by Leinenkugel's, that incentivize users to create and share content related to a brand or product.
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