To celebrate Smirnoff's second season as the official vodka sponsor of the NFL, the company is hiring for the Best Job in America: Cocktail Coordinator. The job, as described by the brand, is "an honorary position that requires [an] unrivaled passion for the love of football, hosting and gameday cocktails."
To find the new Cocktail Coordinator, Smirnoff has assembled an all-star cast of celebrity scouts including NFL Legend Vernon Davis, American Sportscasters Charissa Thompson, and Kay Adams, and producer and television host Anthony Anderson. To kick off the new campaign, the brand has launched several new TV spots that encourage viewers to apply for the position. The brand will "select a handful of finalists for a final "interview," but only ONE lucky winner will be named the first-ever Smirnoff Cocktail Coordinator, scoring the Best Job in America and board a private jet with their gameday crew bound for Super Bowl LVII as Smirnoff's guest of honor."
Why This Trend Is Growing
- Sports Sponsorship Activations
- Opportunity for brands to engage with fans through creative, interactive activations during major sporting events
- Celebrity Endorsements in Hiring
- Employers can leverage the influence of celebrity scouts to attract candidates and increase brand visibility in the job market
- Cocktail Culture
- Growing interest in mixology and craft cocktails presents opportunities for industries to innovate and create new products and experiences
Industries Being Reshaped
- Alcohol Industry
- Opportunity for brands to leverage high-profile partnerships and sponsorships to increase brand visibility and engage with consumers
- Hospitality Industry
- Opportunity for venues and event spaces to offer unique, immersive cocktail experiences to guests and customers
- Acquisition and Talent Management Industry
- Opportunity for recruitment agencies and platforms to tap into new talent pools and partner with brands for high-profile hiring campaigns
