Jose Cuervo is Looking to Fill Its Tequila Cabinet with Dream Jobs
Grace Mahas — June 16, 2021 — Marketing
References: cuervocabinetcontest
Jose Cuervo, the beloved tequila brand, is giving fans a chance to fill five new dream roles as part of its new 'Tequila Cabinet.'
The new open roles include Chief Margarita Officer (CMO), Chief Paloma Officer (CPO), Chief Tequila Officer (CTO), Chief Tequila Sunrise Officer (CTSO), and Chief Bloody Maria Officer (CBMO). According to the brand, "ideal candidates will be tequila aficionados with a knack for creating classic tequila cocktails for a chance to be a ‘chief’ cocktail maker."
As with many corporate jobs, the new roles will include some enticing perks, including being flown to Tequila, Mexico – all expenses paid – for the first-ever Tequila Cabinet meeting in Tequila, Mexico.
Fans can apply by submitting a short video stating the position they’re applying for and why they’d be the perfect addition to the Jose Cuervo Tequila Cabinet. The contest closes on July 6, 202, with winners selected by the end of July.
Image Credit: Jose Cuervo
The new open roles include Chief Margarita Officer (CMO), Chief Paloma Officer (CPO), Chief Tequila Officer (CTO), Chief Tequila Sunrise Officer (CTSO), and Chief Bloody Maria Officer (CBMO). According to the brand, "ideal candidates will be tequila aficionados with a knack for creating classic tequila cocktails for a chance to be a ‘chief’ cocktail maker."
As with many corporate jobs, the new roles will include some enticing perks, including being flown to Tequila, Mexico – all expenses paid – for the first-ever Tequila Cabinet meeting in Tequila, Mexico.
Fans can apply by submitting a short video stating the position they’re applying for and why they’d be the perfect addition to the Jose Cuervo Tequila Cabinet. The contest closes on July 6, 202, with winners selected by the end of July.
Image Credit: Jose Cuervo
Trend Themes
1. Branded Dream Job Campaigns - More brands creating unique campaign strategies by offering fans a chance to be a part of their brand and promoting them as elites.
2. Personalized Job Titles - More brands creating job titles relevant to their core products which boosts innovation and creativity for the staff hired.
3. Experiential Marketing - More companies offering not just products but unique experiences to their customers for better brand interactions and engagements.
Industry Implications
1. Alcohol Industry - More alcohol companies creating unique job opportunities to boost their brand awareness and create customer engagements.
2. Marketing and Advertising Industry - More marketing and advertising companies using experiential marketing campaigns to help companies gain customer awareness and loyalty.
3. Hospitality and Tourism Industry - More companies in the hospitality and tourism industry can create unique brand experiences for their customers to improve customer engagement and loyalty.
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