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Top 100 Marketing Trends in April

From Virtual Fragrance Pop-Ups to Futuristic Beauty Shops

— May 2, 2020 — Marketing
Some interesting examples of branding are present in the April 2020 marketing category. This includes a lab-grown engagement ring that was made by Crystal Pepsi. Undoubtedly a clever stunt, consumers can actually win the jewel through the PepsiProposal contest.

Elsewhere amid the April 2020 marketing trends, certain fast-food restaurants are giving the breakfast menu another shot. Wendy's is boasting its breakfast guarantee which grants customers an edible gift with in-app purchases, but it also gives a 100% guarantee. If the customer does not enjoy the breakfast they got, they can exchange for a similar item the next day, free of charge.

From Benefit Cosmetic's pop-up beauty boutiques to Tesco's grocery matchmaking initiatives, the April 2020 marketing examples are nothing short of creative.
9.6
Score
Popularity
Activity
Freshness
100
Alternative Infused Gin Spirits
Alternative Infused Gin Spirits
The Kopparberg Passionfruit and Orange Gin is Bold and Fruity
<
99
Promotional Root Veggie Products
Promotional Root Veggie Products
Mash Direct is Celebrating the Release of Peter Rabbit 2
<
98
Vibrant Pink Libations
Vibrant Pink Libations
The Pink Hooch Alcoholic Raspberry Lemonade has a 4% ABV
<
97
Salty Citrus Beer Cocktails
Salty Citrus Beer Cocktails
The Sol Chelada Limón y Sal Offers an Authentic Flavor
<
96
Grandparent Dessert Contests
Grandparent Dessert Contests
Silk Offers Grandparents $10,000 to Taste-Test Plant-Based Desserts
<
95
Nutty Limited-Edition Milk Drinks
Nutty Limited-Edition Milk Drinks
The Yazoo Choco-Hazelicious Has a Tasty, Nut-Free Recipe
<
94
Vegan-Friendly Whipping Creams
Vegan-Friendly Whipping Creams
The Flora Professional Plant-Based Whipping Cream is Versatile
<
93
Satisfying Skillet Breakfast Menus
Satisfying Skillet Breakfast Menus
The Huddle House Homestyle Skillets Come in Four Options
<
92
Multi-Flavor Soft Candy Treats
Multi-Flavor Soft Candy Treats
These New SweeTARTS Products will Launch This Spring
<
91
Convenience-Focused Fridge Deals
Convenience-Focused Fridge Deals
Samsung Delight Offers Discounts on Frost Free Refrigerators
<
90
Berry-Flavored Low-Calorie Energy Drinks
Berry-Flavored Low-Calorie Energy Drinks
The Carabao Mixed Berry Contains Just 63 Calories
<
89
Natural Care Product Launches
Natural Care Product Launches
Lafe’s Natural BodyCare will be Launching at 4,200 Walmart Locations
<
88
Rich Ready-to-Drink Coffees
Rich Ready-to-Drink Coffees
The New Boost Iced Coffee Drinks will Come in Two Flavor Options
<
87
Bee Conservation-Supporting Beers
Bee Conservation-Supporting Beers
The Camden Town Brewery Blooming Hells Lager is Limited-Edition
<
86
Authentic Frozen Indian Cuisine
Authentic Frozen Indian Cuisine
These Deep Indian Kitchen Meals Come in Three Options
<
85
Non-Alcoholic Celebration Beverages
Non-Alcoholic Celebration Beverages
DRY Botanical Bubbly Makes Alcohol-Free Alternatives
<
84
Collectible Premium Loyalty Programs
Collectible Premium Loyalty Programs
7-Eleven Entices Malaysian Consumers with Hello Kitty Plates
<
83
Alcohol-Branded Soccer Collaborations
Alcohol-Branded Soccer Collaborations
Captain Morgan and MLS Canada to Deliver Memorable Events
<
82
Comical Fairytale Tea Commercials
Comical Fairytale Tea Commercials
The Pure Leaf 'Once Upon A No' Ad Stars Amy Poehler
<
81
Crisped Tofu-Made Snacks
Crisped Tofu-Made Snacks
The Tofoo Co. Crispy Bites Come in Two New Flavors
<
80
Fast-Food Breakfast Guarantees
Fast-Food Breakfast Guarantees
Wendy's is Launching a Free Food Item and a Breakfast Guarantee
<
79
Floral Alcohol-Free Spirits
Floral Alcohol-Free Spirits
The Martini Non-Alcoholic Aperitivo is Refreshing
<
78
Revamped Spreadable Cheese Products
Revamped Spreadable Cheese Products
The Laughing Cow Cheese was Reformulated in Several Ways
<
77
Crisp Caffeinated Sparkling Waters
Crisp Caffeinated Sparkling Waters
The GOJAI Organic Drinks will Come in Three Flavor Options
<
76
Cold-Brewed Canned Teas
Cold-Brewed Canned Teas
The Teatulia Organic Iced Tea Comes in Four Flavor Options
<
75
International Women's Day Desserts
International Women's Day Desserts
Coolhaus Queens' Coffee Ice Cream is Made with Allegro Coffee
<
74
Fruit-Forward Sour Ales
Fruit-Forward Sour Ales
The To Ol 1 Ton of Blueberries Beer is Packed with Flavor
<
73
Flavorful Frozen Rice Dishes
Flavorful Frozen Rice Dishes
The Path of Life Rice Blends Come in Three Flavor Options
<
72
Textural Dairy-Free Yogurt Products
Textural Dairy-Free Yogurt Products
Silk Almondmilk Mix-Ins Yogurt Alternatives are a Tasty Treat
<
71
Regal Cat Beauty Ambassardors
Regal Cat Beauty Ambassardors
KVD Vegan Beauty Debuted a New Social Media Famous Cat for New Ad
<
70
Social Media Sports Templates
Social Media Sports Templates
NFL Teams Increased Digital Presence Through Slate's Templates
<
69
Immersive Audio Tea Campaigns
Immersive Audio Tea Campaigns
Tazo Tea Launched Streaming Content Featuring Teachings from RZA
<
68
Convenient Blackcurrant Juice Products
Convenient Blackcurrant Juice Products
Capri-Sun Blackcurrant Targets On-the-Go Consumers
<
67
Mushroom-Powered Protein Powders
Mushroom-Powered Protein Powders
The Four Sigmatic Plant-Based Protein Powders are Nutrient-Dense
<
66
Prepackaged Oat Milk Lattes
Prepackaged Oat Milk Lattes
The Elmhurst 1925 Oat Milk Lattes Come in Four Flavors
<
65
Contemporary Chocolate Products
Contemporary Chocolate Products
The Nestlé Quality Street Chocolate Truffles Come in Three Flavors
<
64
Sprayable Maple Syrups
Sprayable Maple Syrups
The Coombs Family Farms Maple Stream is Mess-Free
<
63
Social Media Menu Campaigns
Social Media Menu Campaigns
Wendy's Launched a Multi-Platform Breakfast Campaign with Coupons
<
62
Dairy-Free Malt Drinks
Dairy-Free Malt Drinks
The New Plant-Based Nestlé Milo Powder is Made with Soy and Oats
<
61
Eco-Friendly Chocolate Packaging
Eco-Friendly Chocolate Packaging
Montezuma’s Packaging is Made from 100% Sustainable Components
<
60
Collaborative Beauty Hubs
Collaborative Beauty Hubs
The Fenty Beauty House Helps Influencers Create TikTok Content
<
59
Cocktail-Inspired THC Gummies
Cocktail-Inspired THC Gummies
The Wana Quick Fast-Acting Gummies Come in Three Flavors
<
58
Vegetarian Sausage Products
Vegetarian Sausage Products
The Lightlife Plant-Based Breakfast Sausage Links are Satisfying
<
57
Effervescent Wellness Waters
Effervescent Wellness Waters
The Swig Wellness CBD Sparkling Water are 100% Natural
<
56
Scientific Stress-Relieving Home Fragrances
Scientific Stress-Relieving Home Fragrances
The Nue Co. Home Functional Fragrance is Relaxing
<
55
Recycled Drink Packaging
Recycled Drink Packaging
The REBBL Green Packaging Initiative is Eco-Focused
<
54
Viral Video Format Ads
Viral Video Format Ads
Taco Bell Launched a National Ad Campaign with TikTok's Video Format
<
53
Naturally Formulated Energy Shots
Naturally Formulated Energy Shots
The Go Big All-Natural Energy Shot Comes in Three Tasty Flavors
<
52
Superfruit-Infused Hard Seltzers
Superfruit-Infused Hard Seltzers
The Vizzy Hard Seltzer will Come in Four Flavor Options
<
51
Desert-Inspired Hydration Drinks
Desert-Inspired Hydration Drinks
The ¡CACTUS! Organic Cactus Water Has Nopal Cactus Leaf Juice
<
50
Mediterranean-Inspired Chili Sauces
Mediterranean-Inspired Chili Sauces
The Dabka Chili Sauce Has a Rich, Versatile Flavor
<
49
Internet Debate Peanut Butters
Internet Debate Peanut Butters
The Jif x GIPHY Creamy Peanut Butter Makes Light of Pronunciation
<
48
Accessible Skincare Packaging
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
<
47
Branded Automotive Podcasts
Branded Automotive Podcasts
Lexus Created a Six-Part Podcast Series with Malcolm Gladwell
<
46
Single Origin Cold Coffees
Single Origin Cold Coffees
The Verve Nitro Flash Brew Coffee Line Was Expanded by the Brand
<
45
Customer Beauty Ambassador Searches
Customer Beauty Ambassador Searches
Selena Gomez Recruits Consumers to Be the Face of Rare Beauty
<
44
Live Advertisement Editing
Live Advertisement Editing
Acura Will Live Update Content for Its 'Less Talk, More Drive' Campaign
<
43
Soda Mixologists Contests
Soda Mixologists Contests
Coco-Cola Seeks Five Bartenders to Create New Signature Mixers Range
<
42
Artisan Dessert Snack Bars
Artisan Dessert Snack Bars
One Plant Protein Bars Come in New Carrot Cake and Churro Flavors
<
41
Hyper-Targeted Gummy Vitamins
Hyper-Targeted Gummy Vitamins
The vitafusion Goodness Supplements Come in an Array of Options
<
40
Luxury Hair Extension Services
Luxury Hair Extension Services
Locks & Mane Offers a Fully Customized Beauty Experience
<
39
Doorbell Camera Campaigns
Doorbell Camera Campaigns
The Reebok Zig Kinetica is Being Introduced on Doorbell Cams
<
38
Women-Celebrating Gas Station Campaigns
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
<
37
Recycling-Friendly Yogurt Packaging
Recycling-Friendly Yogurt Packaging
The Nomadic Dairy Yogurt & Oat Clusters Have Reduced Plastic
<
36
Plastic-Free Water Packaging
Plastic-Free Water Packaging
Richard’s Rainwater will Only be Sold in Cans and Bottles
<
35
Alcohol-Free Beer Fridges
Alcohol-Free Beer Fridges
Heineken's Public Beer Fridge Gives Drivers Non-Alcoholic Heineken 0.0
<
34
Caffeine-Packed Sugar-Free Energy Drinks
Caffeine-Packed Sugar-Free Energy Drinks
Sneak Energy Has Announced Three New Canned Energy Drinks
<
33
Awareness-Raising Soap Labels
Awareness-Raising Soap Labels
Dr Bronner's 'Heal Earth!' Packaging Addresses Climate Change
<
32
Plant-Based Energy Drinks
Plant-Based Energy Drinks
The teaRIOT 100% Plant-Powered Energy Drinks are Invigorating
<
31
Restaurant Merch Advertising Promotions
Restaurant Merch Advertising Promotions
The Wingstop Wearable Billboards Campaign Pays Wearers
<
30
Nostalgic Chocolate Stores
Nostalgic Chocolate Stores
Cadbury Styled Its Easter Chocolate Pop-Up Like an 80s Video Store
<
29
Shareable GIF Beverage Campaigns
Shareable GIF Beverage Campaigns
Pepsi Launched a Giphy Campaign for Its Two New Beverage Flavors
<
28
Personalized Pricing-Focused Reward Apps
Personalized Pricing-Focused Reward Apps
The Repeat App Offers Special Prices Based on Two Factors
<
27
Co-Branded Cookie Collaborations
Co-Branded Cookie Collaborations
Chips Ahoy! and HERSHEY's Push Two New Cookie Innovations
<
26
Empowering AI Apps
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
<
25
Full-Service Restaurant Loyalty Programs
Full-Service Restaurant Loyalty Programs
Ready & Spendgo Partner to Streamline Consumer Experience
<
24
Sustainable Water Brands
Sustainable Water Brands
ZEN WTR is Packaged in Bottles Made with Ocean Plastic
<
23
Complimentary Headshot Services
Complimentary Headshot Services
This Women's Day, Benefit is Helping Women in the Workplace
<
22
Single-Material Baby Food Pouches
Single-Material Baby Food Pouches
This New Gerber Packaging is Highly Recyclable
<
21
Furniture Retailer Bucket Hats
Furniture Retailer Bucket Hats
The IKEA KNORVA Bucket Hat is Made with the Iconic FRAKTA Bag
<
20
Fast Food Napkin Receipts
Fast Food Napkin Receipts
KFC is Printing Meal Receipts on Tissues with Eco-Friendly Ink
<
19
Grocery Matchmaking Initiatives
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
<
18
Affordable Modern Bohemian Collections
Affordable Modern Bohemian Collections
The UNIQLO x Anna Sui Capsule Channels Floral Motifs
<
17
Anti-Pathogenic Food Packaging
Anti-Pathogenic Food Packaging
The 'InvisiShield' Packaging Keeps Harmful Pathogens at Bay
<
16
Multi-Platform Off-Road Campaigns
Multi-Platform Off-Road Campaigns
Jeep is Launching a Campaign to Promote the Off-Road Community
<
15
Free Phone Sanitizing Services
Free Phone Sanitizing Services
Samsung Boasts a Galaxy Sanitizing Service in 10 Countries
<
14
Luxury AR Shopping Images
Luxury AR Shopping Images
Burberry Partnered with Google to Provide Mobile AR Experiences
<
13
Continuous Bacteria-Banishing Cleaners
Continuous Bacteria-Banishing Cleaners
The Microbran 24 Cleaning Products Work for 24 Hours
<
12
Transparent Vehicle Decals
Transparent Vehicle Decals
The New BMW Logo Has a Flat, Futuristic Design
<
11
Soda-Based Engagement Rings
Soda-Based Engagement Rings
Pepsi Created a Lab-Grown Engagement Ring with Crystal Pepsi
<
10
Tech-Enhanced Styling Rooms
Tech-Enhanced Styling Rooms
JCPenney's Fitting Rooms Simplify the Try-On Experience
<
9
Virtual Fragrance Pop-Ups
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
<
8
Self-Isolation-Themed Campaigns
Self-Isolation-Themed Campaigns
Nike Engages in Self-Isolation Advocacy with Its New Campaign
<
7
Futuristic Beauty Shops
Futuristic Beauty Shops
Dazed Beauty at Selfridges Introduces the Beauty Counter of the Future
<
6
90s Drift Culture-Inspired Fashion
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
<
5
Economy Class Sleeping Pods
Economy Class Sleeping Pods
The Air New Zealand 'Skynest' Offers Relaxation on Long-Haul Flights
<
4
Paper-Based Beer Packaging
Paper-Based Beer Packaging
Grolsch is Replacing Plastic Shrink Wrap with the Smurfit Kappa TopClip
<
3
Charitable Adult Entertainment
Charitable Adult Entertainment
Pornhub is Giving Italians Free Access to its Premium Membership
<
2
CO2-Made Hand Sanitizers
CO2-Made Hand Sanitizers
The Air Co. Hand Sanitizer is Being Made by the Vodka Brand
<
1
Plastic-Free Noodle Packaging
Plastic-Free Noodle Packaging
The 'Paper Noodle' Packaging by Emily Enrica is 100% Biodegradable
<