The Sol Chelada Limón y Sal has been announced by the brand as a new product for the US market that aims to deliver an authentic flavor profile that matches consumer demand for artisan-quality products. The beer-based cocktail is a take on the classic michelada drink that is popular in Mexico and Latin American countries, and offers consumers a convenient way to enjoy it with no mixing required. The beer features the brand's signature lager along with lime and salt that helps to give it a crisp flavor that's likely to be a hit amongst consumers in the upcoming warm weather months.
Senior Marketing Manager of North American Imports at Molson Coors Katie Feldman spoke on the new product saying, "We are excited for everyone to enjoy the same authentic recipe that has the number one spot in the heart of Mexican beer drinkers. Sol Chelada Limón y Sal is brewed for anyone who appreciates authentic Mexican flavors and loves to drink outside on a bright, sunny day.”