SouthNorte is entering the RTD cocktails category with a trio of high-quality, ready-to-drink Mexican cocktails that take cues from the authentic flavors. The three tequila-based cocktails (Paloma, Matador and a Mexican Mule) are thoughtfully made with natural, premium ingredients and they are poised "to satisfy consumers' thirst for discovery."
The flavors of Mexico are not only explored through taste but the entirety of the new products, from quality to can design. Paul Cummins, President, SouthNorte, says "For an increasingly omni-cultural generation, flavors and associations are tickets to places, feelings, ideas they may have never otherwise experienced."
While the Paloma combines the refreshing taste of grapefruit and fresh lime with blue agave tequila, the Mexican Mule spikes ginger beer and lime with a hint of jalapeño. The Matador rounds out the trio with a different take on blue agave tequila, thanks to fresh pineapple and lime.
Key Themes Behind This Trend
- Authentic RTD Cocktails
- Opportunity for disruptive innovation in the ready-to-drink cocktails category by offering high-quality, premium ingredients and authentic flavors.
- Cultural Immersion Through Flavors
- Potential for disruptive innovation by exploring a cultural immersion experience through the flavors and associations of products.
- Innovative Can Design
- Opportunity for disruptive innovation in product design by thoughtfully designing cans as a channel to enhance the experience of the product.
Where This Applies
- Alcoholic Beverages
- Opportunity for disruptive innovation in the alcoholic beverages industry by offering high-quality ready-to-drink cocktails with authentic flavors.
- Food and Beverage
- Potential for disruptive innovation by exploring a cultural immersion experience through the flavors and associations of products in the food and beverage industry.
- Packaging and Design
- Opportunity for disruptive innovation in the packaging and design industry by thoughtfully designing product packaging to enhance the experience of the product.
