Pernod Ricard-owned Olmeca Altos Tequila launched a range of ready-to-drink margaritas in refreshing Lime and Watermelon varieties that offer a taste of a classic cocktail with unbeatable convenience.
"Today’s time-pressed consumers are looking for easy ways to enjoy their favorite cocktails, and the ready-to-drink market is booming," says Michael Merolli, CEO at House of Tequila, Pernod Ricard, " But quality perceptions aren’t always positive in this segment." Previously, the brand launched Altos Margarita ready-to-serve bottles in Lime and Strawberry varieties and now, high-quality, fruit-forward cocktails can be appreciated in to-go cans.
The bartender-beloved tequila brand piloted its latest launch earlier this summer with a stadium-exclusive 250ml can at the FIFA Women’s World Cup.
What's Driving This Trend
- Ready-to-drink Cocktails
- Consumers are seeking convenient options for enjoying their favorite cocktails without compromising on quality.
- Fruit-forward Beverages
- There is a growing demand for refreshing and fruity options in the beverage industry, including ready-to-drink margaritas.
- Booming Ready-to-drink Market
- The ready-to-drink market is experiencing significant growth as time-pressed consumers look for easy and convenient ways to enjoy their favorite beverages.
Who This Affects Most
- Alcoholic Beverage Industry
- The alcoholic beverage industry has an opportunity to capitalize on the ready-to-drink trend by offering high-quality, pre-mixed cocktails in various flavors.
- Packaged Beverage Industry
- The packaged beverage industry can tap into the demand for fruit-forward beverages by introducing convenient and refreshing options like canned margaritas.
- Hospitality Industry
- The hospitality industry can enhance their beverage offerings by incorporating ready-to-drink cocktails, providing customers with a quick and enjoyable drinking experience.
